
Dmitriy Yupatov

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About me
Product Director | E-Commerce | Geomarketing | Q-Commerce | Marketplaces | B2C/B2B | Mentor | Telegram: @sadenforengin
Education
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Moscow Power Engineering Institute (Technical University)
2014 - 2016Master's degree Thermal power engineering and heat engineering 5.0.webp)
Moscow Power Engineering Institute (Technical University)
2010 - 2014Bachelor's degree Thermal power engineering and heat engineering 4.8
Experience

National bureau of informatization
Jan 2016 - Apr 2021Information and analytical b2b platform (https://nbiservice.ru/produkty/podderzhka-prinyatiya-resheniy-pri-rabote-na-orem/).Support and decision-making to automate the work of energy sales activities of generating and sales companies in the energy markets of the Russian Federation. The product is divided into two areas: generating companies (sellers of electricity) and distribution companies (buyers of electricity).Key achievements::• Created 4 new products and integrated them into an existing product;• Reduced the cost of product technical support by 15% in 1.5 years, due to the organization of the work of the technical support department;• Reduced the number of calls from users to the technical support service by 10% in 6 months by creating a system for monitoring the operation of the product for customers;• Created product prototype based on open source software due to restrictions for new customers to use products with imported software;• Increased the loyalty of current customers by a 10% growth of the product use in 1 year due to changes in onboarding the product and creating additional user instructions;• Adapted OKR in the company.Responsibilities:• Participated in the formation of the product strategy, formed the RoadMap of the product, formed and managed the backlog, in coordination with stakeholders;• Compiled, controlled and corrected P&L;• Analyzed market trends, the needs of current users, met with potential customers and did competitive analysis;• Controlled the main metrics of the product (availability of the system, system speed control by modules, use of the system's functionality by various user groups);• Formed, developed and tested product hypotheses based on research and experiments;• Interacted with departments of technical support and marketing;• Formed, managed and developed a product team of 10+ people consisting of: analysts, developers, development team leader and project manager. Show less Key achievements:• Completed a project in creating a new product for sales companies (electricity buyers);• Completed 3 projects in product implementation for new clients;• Completed 3 projects for the development of implemented product with clients according to Time & Material models and a development agreement;• Created an onboarding program for project managers and modified an onboarding program for analysts of different grades;• Adapted Scrum for the company's project management.Responsibilities:• Managed project team of 10+ people consisting of: analysts, developers and testers;• Participated in presales;• Created charters and plans of the project (content, schedule, cost plan, management plan quality,management plan change, management plan communications and etc.);• Controlled work on a group of projects;• Created project documentation and coordinated it with customers. Show less Key achievements:• Managed project requirements as a sole analyst;• Created company's internal knowledge base;• Created an analyst onboarding program, which reduced the onboarding of new employees by an average of 2 months;• Was promoted to the position of a project manager.Responsibilities:• Collected requirements for existing business processes (as is), target vision design (to be);• Managed documentation and supported ongoing changes;• Developed and approved project documentation;• Formed requirements for development teams and presented test result to business customers;• Prepared a test methodology program, participated in tests acceptance ;• Worked with OLAP cubes (design for development);• Designed data models for development). Show less
Product Owner
Aug 2019 - Apr 2021Project Manager
Jan 2018 - Jul 2019Business Analyst
Jan 2016 - Dec 2017

Master Delivery
Jun 2021 - Mar 2022Senior Product ManagerDigital platform as a Service (powered by Al) - for managing last-mile delivery (https://masterdelivery.ru/en).Key achievements:• Launched product for the needs of darkstores;• Launched a courier delivery product in Europe (Italy, Spain);• Reduced infrastructure costs for order delivery by 15%;• Improved operational metrics (C2E by 10%, Ontime by 5%, Cancel rate by 3%);• Improved the product increment delivery process;• Built a process for collecting analytics and controlling product metrics;• Built a process for collecting and monitoring performance metrics for product teams.Responsibilities:• Formed the product development strategy, formed the RoadMap of the product and managed the backlog;• Calculated the products’ unit economics;• Analyzed market trends, the needs of current users, and did competitive analysis;• Controlled the main metrics of the product;• Formed, developed and tested product hypotheses based on research and experiments;• Interacted with technical support departments, operations department and sales department;• Managed 2 products manager from delivery stream;• Managed product teams. Show less

Yalla!Market
May 2022 - nowYalla!Market/YallaHub is an online store that delivers to your doorstep in 15 minutes and the launch of merchants' to Dubai.Responsibilities:• Formed and realized the product development strategy, formed the RoadMap of the product;• Controlled the main metrics of the product;• Analyzed market trends, the needs of current users, and did competitive analysis;• Managed P&L;• Built and improved product processes in company;• Managed product, analytic and customer support teams. Show less Key achievements:• Launched delivery app;• Launched order management system;• Reduced infrastructure costs for order delivery by 15%;• Increased revenue by launch russian card payment;• Improved the product increment delivery process;• Built a process for collecting analytics and controlling product metrics.Responsibilities:• Formed the product development strategy, formed the RoadMap of the product and managed the backlog;• Calculated the products’ unit economics;• Analyzed market trends, the needs of current users, and did competitive analysis;• Controlled the main metrics of the product;• Formed, developed and tested product hypotheses based on research and experiments;• Interacted with customer and technical support departments, financial, operations, assortment and marketing departments;• Managed product managers and product analytics;• Managed product teams. Show less
Product Director
Jan 2023 - nowHead of Product
May 2022 - Dec 2022

Поинтер
Jun 2024 - nowProduct Directorb2b saas platform for automating managing work with online maps and review sitesResponsibilities:• Formed and realized the product development strategy, formed the RoadMap of the product;• Controlled the main metrics of the product;• Analyzed market trends, the needs of current users, and did competitive analysis;• Managed P&L;• Built and improved product processes in company;• Managed product, analytic and customer service teams.
Licenses & Certifications

Product Manager
SkillFactoryJun 2020
Senior Product and CPO Tools
ProductStarMar 2021
Languages
- ruRussian
- enEnglish
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