Roshni Hegde

Experience

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  YES BANK

  May 2017 - Jun 2018

  Financial Officer

  Assisted the team in maintaining accurate financial records.Performed daily operational tasks efficiently.

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  Jubi.ai

  Jun 2018 - Nov 2018

  Content Writer

  Assisted clients in developing and implementing marketing policies and programs to drive consistent growth.

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  IIFL (India Infoline Group)

  Dec 2018 - Dec 2020

  Content Writer

  📌 Performance-Driven Digital Marketing-Developed and executed digital marketing strategies that improved customer engagement by 25%-Performed SEO, email marketing, and targeted social media campaigns to boost brand visibility and reach📌 Content Creation & Design-Produced high-quality, platform-optimized content across Instagram, LinkedIn, Twitter, Facebook, and YouTube-Designed visually engaging graphics using Canva, ensuring content aligned with the brand’s tone and voice for finance and investment audiences📌 Community Engagement & Brand Presence-Actively engaged with followers, responding to comments and queries in a timely, brand-consistent manner to strengthen trust and loyalty Show less

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  TimesPro

  Jan 2021 - Jun 2022

  Content Writer

  📌 Content Strategy & Development-Created compelling brochure content and structured design concepts for a range of educational programs-Crafted platform-specific content for ad campaigns across META (Facebook/Instagram), Google Ads, website, LinkedIn, email, WhatsApp, and SMS channels📌 Marketing & Advertising-Developed advertising strategies tailored to improve customer awareness and drive interest in educational offerings-Aligned content with campaign goals to support enrollment, awareness, and lead-generation initiatives Show less

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  BillDesk

  Jul 2022 - Oct 2023

  Content Management

  📌 Content Development & Copywriting-Independently drafted and proofread content for professional platforms like LinkedIn and Facebook, focusing on B2B communication-Conducted interviews with internal subject matter experts to develop finance and technology content tailored to target audiences-Edited and aligned existing content with brand tone and voice, while offering feedback and suggestions for improvement📌 Integrated Marketing Strategy-Developed and executed ATL (Above The Line), BTL (Below The Line), and TTL (Through The Line) strategies to build brand presence and generate leads-Applied an analytical and creative approach to effectively market fintech solutions to key decision-makers in the financial services sector Show less

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  Fazlani Nature's Nest

  Oct 2023 - Jan 2025

  Marketing Manager

  📌 Integrated Marketing Strategy-Designed and executed traditional advertising, digital marketing, and online campaigns within the health & wellness (F&B) B2C space targeting India and international audience-Drafted and implemented cohesive content & design strategies for brand mobile apps, with measurable download growth-Independently led end-to-end execution & participation in national & international travel exhibitions and award events📌 Content Creation & Communication-Reviewed and managed content calendars for social media (like Instagram, LinkedIn, Youtube, Facebook), corporate communications, email, WhatsApp & SMS marketing-Authored published articles in English national newspapers, elite business magazines, and inflight publications-Developed press releases, video shoots, and media campaigns with a focus on ROI-driven storytelling📌 Digital Marketing & Analytics-Tracked and optimized SEO and sales conversions via Google Analytics to target high-potential travel/tourism audiences-Operated CRM platforms to qualify leads, achieving a 30% improvement in sales team efficiency📌 PR, Influencer & Media Relations-Built strong relationships with top-tier media and mega influencers in the hospitality industry-Led lead-generation campaigns and PR outreach to boost visibility and engagement📌 Strategic Insights & Market Trends-Conducted competitive analyses and provided strategic recommendations for brand positioning and marketing direction Show less

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  Modern India Limited

  Jan 2025 - now

  Marketing Manager

  📌 Marketing & Branding Strategy- Independently leading marketing, branding, and strategy initiatives for the parent group and internal companies leading B2B & B2C space (human resources (HR) and risk management sectors, international trade sector, Real Estate) - Designing and editing marketing and administrative materials for seamless brand representation - Managing content and corporate communication across all group companies 📌 Creative & Digital Marketing- Developing and formatting business pitch decks for domestic & international markets - Managing Mailchimp campaigns, including internal mailers and CSR initiatives (e.g., Rotary Club of Bombay) - Drafting, reviewing, and refining website content, brochures, and other marketing collateral - Managing and executing social media (like Instagram, LinkedIn, Facebook) design and content 📌 CSR & Internal Communication- Drafting and publishing reports on CSR campaigns - Leading internal employee engagement communication and initiatives 📌 Vendor & Project Coordination- Identifying vendors, negotiating, and finalizing quotes for print and distribution of marketing collaterals like brochures - Coordinating cross-functional collaboration with HODs and internal teams for smooth execution Show less