Mauricio Vaz

Experience

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  BRF

  Apr 2007 - Dec 2009

  Trade Marketing Senior Analyst

  • Coordination of the POS strategy for products in the Base of the Pyramid category.• Development of the new product launch plan, including defining deadlines, markets, channels, customers, activation strategies and investment allocation, in addition to creating merchandising materials.• Planning and execution of promotional actions in partnership with the Marketing area.• Analysis, negotiation and definition of sales team initiatives to boost product turnover.

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  Bauducco

  Jan 2010 - Dec 2011

  Marketing Senior Analyst

  • Coordination of short, medium and long-term strategies at the POS for the Biscuits line, involving promotional actions, internal marketing and media campaigns to ensure greater visibility and performance of the category, with a team of 2 Analysts.• Leadership in the execution of the launch strategy for Cookies Bauducco and Wafer Maxi products, both of great importance for the Company's portfolio, including the definition of activation and investment plans.

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  Mondelēz Brasil

  Jan 2012 - May 2013

  • Management of the short, medium and long-term innovation pipeline for the Chocolates category (Lacta, Cadbury, Milka and Toblerone), focusing on the development of new lines and categories to maximize the brand's profitability.• Responsible for creating and implementing the Brand Vision Plan, including brand architecture and innovation platforms in collaboration with the global team.• Direct leadership of a team with 2 employees and indirect coordination of the multifunctional innovation team, in addition to monitoring product tests with consumers, aligned with market expectations and trends. Show less • Responsible for the Tang and Clight brands, encompassing rebranding, conducting product, concept and communication research to support assertive decisions and drive relevance in the market.• Integrated media management, coordinating online (media plan, social networks and digital engagement) and offline (TV and radio) strategies, ensuring impact and reach with the support of 1 Analyst.• Management of the P&L and budget of product lines, ensuring profitability and alignment with financial and commercial goals.• Market intelligence based on data analysis (Nielsen, Kantar and Euromonitor). Show less

  • Innovation Marketing Jr. Manager

    Jan 2013 - May 2013

  • Brand Manager

    Jan 2012 - Dec 2012
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  Dilmah MJF

  Aug 2014 - Oct 2015

  Marketing and Trade Marketing Manager

  • Implementation, launch and leadership of the Dilmah Tea brand in Brazil, structuring market entry with a portfolio adapted to local consumer preferences.• Definition and execution of the complete Marketing and Trade Marketing plan, including management of a portfolio of 150 SKUs and selection of Digital Marketing and PR agencies to strengthen the brand's presence.• Continuous alignment with the Regional (Chile) and Global (Sri Lanka) teams to ensure synergy with the brand's global strategy and deepen knowledge of the tea market.• Team management with 4 Sales Executives, in addition to the interface with the importer to optimize execution in sales channels and P&L analysis to ensure profitability and competitiveness. Show less

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  International Flavors & Fragrances

  Nov 2015 - Dec 2018

  Category Marketing Manager, Beverages and Dairy, Brazil

  • Management of the Beverage and Dairy categories in Brazil, responsible for market analysis and competitive intelligence through portfolio mapping of the main players, identification of opportunities and consumption trends for the food and beverage sector, consumer research and desk research with a team of 3 employees.• Responsible for preparing and conducting qualitative and quantitative research, moderating focus groups and applying global Consumer Insights methodologies to deepen consumer understanding and support strategic decisions.• Development of the Marketing plan, including communication, positioning and customer engagement strategies.• Management of projects and cross-functional teams, driving the implementation of new initiatives and innovation in the portfolio.• Planning and executing large events for clients to strengthen the brand's presence. Show less

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  ADM

  Jan 2019 - Jan 2025

  • Leadership of the entire commercial and relationship strategy with large accounts, such as Monster, Starbucks, The Coca-Cola Company (TCCC), Ambev and Heineken, as well as regional clients in the North, Northeast and Rio de Janeiro.• Responsible for defining strategic pricing, management and optimization of the product portfolio, ensuring a balance between competitiveness and maximizing margins.• Conducting complex negotiations with strategic stakeholders, strengthening partnerships and ensuring alignment between client needs and company objectives.• Carrying out face-to-face visits to map growth opportunities and ensure excellence in commercial execution.• Performance management through continuous monitoring of sales indicators, market behavior and consumption trends to drive sustainable results. Show less • Responsible for managing the Beverages and Foodservice categories in Latin America, with a team of 2 employees.• Definition of the value proposition and growth strategy, recommending clear objectives for the development of aromas, ingredients and complete solutions, aligned with sector trends and consumer needs.• Planning and execution of Go-To-Market campaigns, ensuring the implementation of commercial and communication strategies to boost financial performance and strengthen the brand's positioning in the region.• Identification and development of opportunities for innovation and expansion, working in partnership with the Business, CD&D and Sales areas to leverage new solutions and maximize impact on the market.• Regional performance management, monitoring key indicators and leading initiatives that promote sustainable growth and competitive advantage for the business. Show less

  • Account Manager - Brazil

    Jan 2022 - Jan 2025

  • Regional Category Marketing Manager - LATAM

    Jan 2019 - Dec 2021