Guillermo Page

Experience

• 

  Fort Lauderdale Strikers

  May 2013 - Aug 2013

  Intern - Grassroots Marketing & Gameday Operations

  - Game day stadium operations- Managing the will call box office- Researching potential sponsorship partner opportunities- Managing the Kicks for Kids program (a grassroots marketing effort) and working with area nonprofit organizations

• 

  Mastercard

  May 2015 - Aug 2015

  Intern – LAC Consumer Credit

  Latin America & Caribbean Regional Consumer Credit TeamResponsibilities:- Assist in development of new product concepts - Lead development of internal product documents for new products - Coordination of post-workshop action items

• 

  Mastercard

  Dec 2015 - May 2017

  Product Management Specialist - Consumer Credit

  Latin America & Caribbean Consumer Credit TeamResponsibilities: - Lead project management for new consumer credit product launches, including developing and managing project plans, timelines and roadmaps, and potential roadblocks - Coordinate communication of cross-functional teams which is essential to driving execution of key initiatives such as Product Line Strategy, Affluent Benefit Bundles, and Retail Issuer Benefit Bundles- Analyze consumer and industry research for the development of new consumer credit products centered around consumer segmentation, representing a change in the methods Mastercard has previously used for new product development- Lead development of app strategies for both affluent and mass consumer segments for the purposes of enhanced servicing and financial education - Developed and sourced new benefits and services, such as a high end concierge service, for new Consumer Credit product bundles meant to defend and grow Mastercard’s affluent market share Show less

• 

  BeIN MEDIA GROUP

  May 2017 - Dec 2021

  Senior Marketing Specialist

  • Develop and manage award-winning multi-platform campaigns across web, social, email, and more designed to drive tune-in and audience engagement such as GOALden Ticket, LaLiga Experience, and The Match• Manage key partner accounts that collectively account for more than 20M subscribers nationwide, including major players such as Cox, Dish, Verizon, and Charter• Provide promotional direction and support for partner marketing efforts, as well as creation of sales enablement materials and training of partner sales agents• Copywriting and editing for external and internal communications, including press releases, media alerts, social media crisis management, and web• Supported and led development and execution of press events including media days and virtual press conferences• Strategy development for award-winning multimedia campaigns including beONE, #HinchasWanted, and various El Clásico campaigns• Lead organization and execution of brand activations and other experiential campaigns, including trade shows, on-site broadcast activations, and partner events (LaLiga, Motoamerica, Conference USA, and more) Show less

• 

  Red Bull

  Dec 2021 - now

  Brand Marketing Specialist