Whitney Goh

Experience

• 

  Brain Juice Collective

  Aug 2020 - Dec 2020

  Portfolio Executive

  Key Accounts: Crazy Domains, Centre For Fathering, CHER Online, FeM Surgery, Women of Influence Asia• Designed & produced marketing collaterals for various clients (key visuals, event posters, social media, videos, speaker cards, banners)• Strategised plan for growing, managing and engaging BJC's online community of Virtual Event Creators• Managed day-to-day thought leadership content creation for BJC's social media (research, design, copywriting)• Facilitated business development through lead generation and contactingImpact Consulting | Marketing | Education | Ventures We empower brands to create meaningful impact that's strategic and profitable. Show less

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  GOODSTUPH

  May 2021 - Jul 2021

  Social Strategy Intern

  Key Accounts: UOB Group, UOB Asset Management, UOB EVOL• Planned & managed editorial calendars for brands based on strategic and relevant content pillars• Crafted creative briefs and campaign pitches to bring brand objectives to life • Produced project timelines to ensure smooth end-to-end delivery• Liased with clients, internal teams and external vendors to identify advertising requirements and bridge communication gaps• Produced reports to track campaign / BAU content performance and provided recommendations based on insights Show less

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  TBWA\ Group Singapore

  Jan 2022 - Jun 2022

  Strategy & Cultural Intelligence Intern

  Key Accounts: Spotify• Conducted extensive consumer, market and competitive research for various campaigns, Spotify AO content and pitches• Helped craft brand & social strategies that dissect client briefs and present effective & compelling narratives, insights & data• Contributed to trend-spotting & research at Backslash, TBWA's cultural intelligence unit turning everchanging cultural blur into business opportunities• Planned and launched @tbwasg on TikTok together with my team, garnering over 600 followers and 150k views in 3 months Show less

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  VCCP

  Jun 2023 - now

  Key Accounts & Projects: Cathay Pacific, SPH Media, Shell B2B, SingtelWorking hard at being the bridge between client and consumer — understanding consumer needs, evaluating industry data & insights, and unpacking shifts in culture to distill diverse strategic briefs.

  • Planner

    Jan 2024 - now

  • Junior Planner

    Jun 2023 - Dec 2023