Netta Aavikko

Experience

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  Metsä Group

  Jul 2006 - Aug 2008

  Fire Guard

  My responsibility as a fire guard was to ensure the fire safety of the plant during and after the repairs made in the plant in the summers of 2006-2008.

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  Karjalan Tilitiimi Oy

  May 2009 - Dec 2011

  Handler of the Personal Ledger

  During the summers and Christmas holidays of 2009-2011 I was responsible for the Accounts receivables and payables and assisted with different accounting duties.

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  Fintoto Oy

  Jun 2009 - Aug 2011

  Event Hostess, Salesperson

  During the years 2009-2011 I worked as an event organizer and hostess in horse races around Finland. The job included also sales work and customer service.

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  University of Jyväskylä

  Mar 2011 - Sept 2013

  Student Ambassador

  In 2011 the University of Jyväskylä started a new Student Ambassador project, concerning presenting the University and its different study program options. As a Student Ambassador I carried out following tasks:- Providing information about Business and Economics studies and University of Jyväskylä - Participating in operational development- Attending educational fairs and giving presentations at educational institutions around Finland - Marketing through social media (mainly Facebook and Blogger)- Creating and developing marketing materials - Representing the University at various types of events Show less

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  Jyväskylän Vuokra-asunnot Oy

  May 2011 - Jun 2011

  Worker at the Customer Service Desk

  I worked as a sick leave substitute in the summer of 2011. My job consisted of office duties, e.g. document management and customer service.

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  G4S Cash Solutions Oy

  Jul 2011 - Aug 2011

  Cash Handler

  As a cash handler I was responsible for counting and handling the money deliveries.

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  CreaMentors Oy

  Aug 2011 - Feb 2012

  Promoter and Salesperson

  CreaMentors Oy is a company in Jyväskylä working in the field of developing business concepts and brands. My work at CreaMentor consisted of promoting and selling the subscribtions of "Keskisuomalainen"-newspaper in shopping centers and academies.

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  Balentor

  Jan 2012 - May 2012

  Coaching Assistant

  Balentor Oy is a coaching and consulting company situated in Jyväskylä and Helsinki offering consulting and insightful evaluation services. At Balentor I performed following tasks:- Office duties- Preparing documents for marketing and sales (PowerPoint figures, Excel sheets, Word documents)- Assisting with marketing duties- Conducting information searches- Internal and client communication

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  Nordea, APS Inquiries

  Jun 2012 - Sept 2013

  Summer Trainee

  I worked at the back office of Nordea in the summers of 2012 and 2013. I worked with various different processes including following tasks:- Opening and closing accounts and services- Payment transactions- Clearances of different transactions- Customer service and giving advice to offices- Process development

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  Dagmar

  Mar 2014 - Aug 2014

  Digital Media Planner Trainee

  I assisted planners with digital campaign planning and implementing e.g. media buying, providing creative specs, confirming campaigns and invoicing. The tasks were very versatile and following tasks were only some of the duties I carried out during my traineeship.- Reporting (AdForm, Facebook, Google Analytics, Google DoubleClick)- Conducting information searches and competitor analyses- Facebook advertising- RTB (Adform)- Filling in for planners during the summer holidays Show less

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  Dagmar

  Nov 2014 - Jan 2018

  Coordinating omnichannel marketing planning and client team management. Planning and executing marketing (SEM, display, social, programmatic) for named clients.Client Manager 03/2017-01/2018. Implementing and optimizing Search Engine Marketing (SEM), planning and implementing social media campaigns and implementing display advertising.- SEM (Adwords, Bing Ads)- SEO (reporting, content creation, website theme analyses)- Display advertising- Facebook advertising- Youtube video advertising- Competitor analyses- Invoicing- Trafficking- Programmatic advertising Implementing and optimizing Search Engine Marketing (SEM) and social media campaigns including following tasks.- Building and optimizing SEM campaigns (AdWords, AdWords Editor, Google Analytics, Bing Ads)- Reporting (AdWords, Google Analytics, Bing Ads, Snoobi Analytics)- Website theme analyses for SEO projects (Searchmetrics, Adwords)- Competitor analyses- Facebook advertising- Youtube video advertising

  • Client Manager, Digital Performance Planner| SEO, SEM, Display, Social Media

    Nov 2015 - Jan 2018

  • Junior Digital Performance Planner

    May 2015 - Nov 2015

  • Digital Performance Planner Trainee

    Nov 2014 - May 2015
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  Sanoma Media Finland

  Feb 2018 - now

  Responsible for product development and maintenance and optimizing display inventory yield together with the team. Responsible for development of our digital video products. Developing planning processes and daily practices to make daily life smoother. In charge of running the video epic planning process as part of season planning. Responsible for landing page development of our self service ad buying platform Sanoma Ad Manager and named Ad Manager development projects. Working closely with marketing, designers and developers to make Ad Manager user experience smoother. Formulating Ad Manager strategy and planning and executing epics that make the strategy reality. Working closely with sales and media units to optimize the marketing mix. Ensuring that the media and business units have a reliable source of digital user and usage data and developing the marketing analytics practices. Responsible for CRO, providing data based analyses for management decision making and the upkeep of marketing analytics (Google Analytics, marketing pixels, campaign tracking).

  • Product Manager, B2B Yield & Display Products

    Apr 2025 - now

  • Development Manager, B2B Total TV, Video & Audio

    Jun 2023 - Apr 2025

  • Development Manager, B2B Digital Platform

    Nov 2022 - Jun 2023

  • Marketing Analyst/Conversion Optimization, Tech & Data

    Feb 2018 - Nov 2022