Audrey Henderson

Experience

• 

  SoulBoards

  Sept 2015 - Apr 2016

  Social Media Manager

  • Increased brand awareness through account & content creation, strategy, and management

• 

  McMillan

  Apr 2017 - Aug 2019

  • Coordinated with the senior management & team to create a Nurture Campaign aimed at moving prospective clients through our Business Development funnel• Coordinated with team to create content plan, curate, schedule, and post organic and paid social media• Landed prominent speaking position within the 2019 B2B Forum for senior management • Spearheaded lead generation & business development initiatives reporting to the President, including prospective client research, outreach, and proposal creation and presentation • Lead numerous internal and client-side projects including McMillan's corporate website, The Ottawa International Animation Festival, and Shepherds of Good Hope Activation Campaign

  • Digital Marketing Specialist

    Jan 2019 - Aug 2019

  • Business Development Specialist

    Aug 2017 - Jan 2019

  • Business Development Intern

    Apr 2017 - Aug 2017
• 

  BCX

  Dec 2017 - Dec 2018

  Co-Founder

  • Built and led a team of ten through sponsorship initiatives (developing sponsorship package, building, negotiating, & maintaining investor relationships), logistics, and brand strategic & visual guidelines

• 

  18 Waits

  Jul 2020 - Jan 2023

  • Working closely with Creative Director to plan and execute digital marketing and eCommerce strategy• Responsible for all social media channels, email and SMS marketing, eCommerce listings and sales, online advertising, content development, media placements and agency relationships, as well as monthly growth reports and bi-annual forecasting reports• Projects include refreshed brand guidelines across channels, and a website refresh to optimize user experience • Began developing brand guidelines and social media content strategy including identifying platform objectives and KPIs • Increased brand awareness by curating, scheduling, and posting timely and engaging social media content for Facebook and Instagram accounts

  • Marketing & eCommerce Manager

    Jan 2021 - Jan 2023

  • Social Media Strategist

    Jul 2020 - Jan 2021
• 

  Canadian International Fashion Film Festival

  Aug 2020 - Jan 2022

  Research Director

  • Reporting to the CEO, responsible for aiding in festival growth initiatives, including partnership opportunities, competitive analysis, positioning research & organizational recommendations • 2021 festival sponsorship outreach initiatives• Member of the 2020 & 2021 CANIFFF Selection Committees

• 

  Fashion Takes Action

  Feb 2023 - now

  Communications Specialist

  Delivering welcoming and thought-provoking content for citizens to engage in climate conversations as they relate to the fashion industry.• Responsible for annual communications strategy, ensuring cohesive narratives across channels• Content strategy, execution, analytics, and community management for audience of 50K+ across social channels and newsletters (audience of 10k+), event logistics & promotion