Rita Monteiro

Experience

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  PwC Portugal

  Sept 2014 - Aug 2015

  Market Research

  Participated in clients proposals and industry analysis for one year, mainly the development of strategy and the business challenges for each company, in order to increase the number of the clients; Created presentations about different companies and industries such as oil &gas, energy, banking, footwear, fisheries & aquaculture among others.

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  PwC Portugal

  Sept 2017 - Aug 2018

  Audit

  Worked in audit in several industries such as Consumer Goods, Pharma & Logistics (Merck Sharp & Dohme, DHL, Europcar, OKI BR)

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  Pernod Ricard

  Sept 2018 - Jun 2019

  Assistant Brand Manager | Jameson Irish Whiskey

  Supported the Group Brand Manager in the marketing plan implementationLed budget management & monthly market performance updatesLed POS creation with external agenciesWorked with external agencies (Creative, Media, PR agencies)Led local Jameson website creation with the Digital Manager from Irish Distillers

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  Reckitt

  Jul 2019 - Apr 2023

  Led end to end execution of New Product Development (NPD) > 23 NPD Led market performance updates & PL initiativesLed agency briefs for E2E campaigns on Amazon, Instagram & FacebookAnalysed customer insights & online buying behaviour across all hygiene categories Led NPD, EPD & multi-market project with Global Team and cross functionallyLed creation and execution of Botanica x WWF BTL campaign across online & in-store contentLed best-in-class A+, B+ content for Amazon & retailer´s websiteLed a digital campaign for Winter range and for Fabric Refresher, with macro/micro influencers & paid mediaManaged 2 new growth segmentsOwned and managed budget Led end to end execution of New Product Development (NPD) > 6 NPD launched and relaunches > +100 EPD relaunchedLed and presented Po1 in-market monthly performance & P&L updates Led external agency relationships

  • Assistant Brand Manager | E-commerce Innovation

    Oct 2021 - Apr 2023

  • Marketing Executive | Air Wick

    Jun 2020 - Oct 2021

  • Marketing Services Executive | Air Wick

    Jul 2019 - Jun 2020
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  Unilever

  Apr 2023 - now

  Digital Commerce Manager | Home Care UK&I

  Identified new opportunities to win digital shelf at Tesco, JS, ASDA, Morrisons, Waitrose and Ocado and shared with Ecommerce channel managers and KAM.Developed a strategic plan for Tesco Ireland to improve online performance and recommended a clear set of next steps to the Tesco KAM and Irish team. Supported the Amazon team to drive growth with new launches +50% in 2023 and created Amazon brand store pages and A+ premium content (from concept to deployment).Led social commerce trial for Home Care in UK through Tik Tok shop as well as social commerce plan and P&L initiatives.Led monthly dcom data updates and shared best practices with other European markets. Show less