
Melissa Machado

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About me
Social Media Strategist | Digital Marketing Assistant | Social Media Manager | Canva Designer | Content Creator l Planner Strategist | WordPress Developer
Education

UNOPAR - Universidade Norte do Paraná
2024 -Tecnologo Empreendedorismo e novos negócios
Experience

Imagivan Malhas
Oct 2010 - Jul 2016• Roles: • Managed inventory and ensured accurate stock levels. • Coordinated with other departments to meet inventory needs. • Supervised receiving and dispatch processes. • Achievements: • Improved inventory accuracy and optimised stock management processes. • Reduced stock errors and increased efficiency in receiving and dispatch logistics. • Roles: • Managed sales at the physical store and wholesale/retail transactions. • Provided customer service and assisted with product selection. • Maintained store presentation and managed inventory. • Achievements: • Increased sales through high-quality customer service and effective stock management. • Enhanced the customer shopping experience and strengthened market relationships. • Roles: • Assisted with operational tasks and daily support functions. • Provided general administrative support and executed routine tasks. • Achievements: • Made significant contributions to the efficient operation of daily tasks and improved administrative routines.
Stock Controller
Jan 2014 - Jul 2016Salesperson (Physical Store and Wholesale/Retail)
Apr 2011 - Dec 2014General assistant
Oct 2010 - Mar 2011

Imagivan Malhas
Aug 2017 - Apr 2021Production Planning Assistant / Sector LeaderImagivan is a Brazilian textile factory specialising in high-quality garment production. Over the years, the company has stood out for its excellence in production processes and product innovation.• Roles: • Assisted with Production Planning and Control (PCP), overseeing production schedules and workflow. • Led a team in quality control and production processes. • Managed production analysis and estimated sector demands. • Achievements: • Increased operational efficiency through effective leadership and process optimisation. • Implemented continuous improvements in production quality and team performance. Show less

Bubble Gun Treffen
Dec 2017 - now• Key Responsibilities: • Managed social media and content strategies year-round, including pre-event planning, execution, and post-event support. • Developed and executed content strategies for social media platforms. • Created editorial calendars and managed digital platforms. • Led campaigns that increased engagement and visibility. • Utilised storytelling techniques to captivate and retain attention. • Contributions: • Coordinated real-time coverage during the event. • Strengthened digital presence throughout the year. • Fostered authentic connections with the audience through integrated communication. Show less • Key Responsibilities: • Assisted in event production and coverage, contributing to content creation and social media. • Coordinated daily posts and engaged with the audience during the event. • Facilitated team communication to ensure marketing activities were executed as planned. • Supported promotional campaigns and audience engagement. • Contributions: • Increased social media engagement during the event. • Enhanced event experience through effective marketing strategies. Show less
Social Media Manager / Content Strategist
Dec 2020 - nowSocial Media Assistant
Dec 2019 - Dec 2020Event Promoter
Dec 2017 - Dec 2019

ImagePro Marketing Estratégico
Nov 2023 - nowContent Strategist and CEOImagePro, founded by me in 2023, is a remote digital marketing agency based in Brazil. Our mission is to help brands grow authentically and impactfully through innovative and customised strategies.Roles: • Social Media Management: Develop and execute comprehensive social media strategies, including content calendars and post management. • Content Creation: Craft engaging and relevant content for various digital platforms, from scripts to marketing campaigns. • Marketing Strategy Development: Design and implement digital marketing strategies, including SEO techniques and targeted campaigns. • Data Analysis: Use tools like Google Analytics and Google Ads to analyse data and optimise strategies and content for better results. • Client Engagement: Work closely with clients to understand their needs and provide effective, personalised solutions.Achievements: • Satisfied Clients: Built valuable partnerships with professionals, enhancing their digital presence and achieving tangible results. • Successful Campaigns: Developed and managed campaigns that significantly boosted engagement and conversions.Values: • Empathy and Collaboration: Collaborate closely with clients, understanding their needs and offering solutions that resonate with their audience. • Creativity and Innovation: Stay current with trends to ensure standout and impactful campaigns. • Transparency and Integrity: Prioritise honesty in all interactions, keeping clients informed and involved. Show less
Licenses & Certifications

Business Communication and Social Media
UNOPAR - Universidade Norte do ParanáNov 2024
International Business Planning and Development
UNOPAR - Universidade Norte do ParanáNov 2024
Social Media 2.0
Like MarketingJan 2024
Languages
- poPortuguese
- inIngles
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