Kate Hey

Experience

• 

  Grand Chainly Enterprises Co. Ltd

  Jan 2018 - Jun 2018

  Marketing Assistant

  1. Market Research Observation of the store's operation and marketing is needed to compare the effectiveness of the beverage stores in Taiwan. This task also aims to improve my knowledge in the beverage industry in Taiwan in order to provide me real-time experience.2. Website CreationCapture and edit products photos for new websites.3. Warehousing Responsible to prepare the labelling stickers and marking stickers. In this case, understanding the company’s supply chain is needed to avoid mistakes. 4. Translation Being in an international business company, English is being emphasized. As the company's target customers are mainly in Europe and the United States, I was often assigned to translate documents from traditional Chinese to English. Show less

• 

  The Coffee Bean & Tea Leaf®

  Jan 2019 - Jun 2021

  - Assign staff accordingly to maximize work efficiency- Train and supervise new staffs- Promote and market promotional items- Oversee stocks level and order accordingly- Handle customer’s enquiries and complaints- Handle administrative and paperwork

  • Assistant Store Manager

    Apr 2019 - Jun 2021

  • Management Trainee

    Jan 2019 - Mar 2019
• 

  Xin Jia Fu Food Pte Ltd

  Jul 2021 - Mar 2022

  Marketing Executive

  1. E-Commerce Promotion Planning & Executive- Ideate 2-3 marketing campaign for Qoo10 every month- Ideate 3-5 marketing campaign for LazMall every month - Maintain stable relationship with external e-commerce partners to ensure the smooth execution of promotion campaigns2. E-Commerce Operations- Set-up Lazmall and Amazon account for Tian Tian Shi Pin Singapore Brand - Update weekly promotion for Shopify, WeChat MiniApp, Qoo10, Shopee, Lazmall- Timely update of stock status- Create picklist memo for weekly promotions3. Social Media Management- Plan and execute social media campaigns to increase Tian Tian Shi Pin brand awareness- Create social media content and copywriting- Source and liaise with KOLs and publisher to help promote the brand4. Marketing Executive- Create and publish EDM with weekly promotional content to boost website sales by 10%- Publish promotional ads on Facebook & Instagram5. Marketing Collaterals- Ideate and managed marketing collaterals for creative community brand- Create and design promotional / products poster for collaborating restaurant, food stalls, and supermarket- Create and design supermarket refrigerator advertising including liaise with third party in printing customization and installing Show less

• 

  Shake Shack

  Apr 2022 - now

  • Assistant General Manager

    Oct 2023 - now

  • Certified Manager

    Aug 2022 - Sept 2023

  • Training Manager

    Apr 2022 - Jul 2022