Fadia Hamdi

Experience

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  ESense

  Feb 2006 - Oct 2008

  Web Developer

  HTML, JavaScript, SQL Server, MySQL, .NET

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  Madison Digital

  Dec 2008 - Sept 2010

  Digital Account Manager

  - Plan and implement digital marketing projects and campaigns for Publicis - Madison Digital clients- Social media management and marketing- Online marketing and advertising planning, monitoring, optimization and reporting

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  Aranim

  Sept 2010 - Sept 2011

  Online Marketing Manager

  Manage and implement all online marketing and social media strategies for Aranim's social games- Develop online marketing and advertising strategies and plans- Develop KPIs, monitor and optimize for maximum conversion goals- Social media management and marketing- Content marketing and blogs

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  Yahoo

  Oct 2011 - Dec 2014

  Community Management and Social Media Lead

  Most notable achievement:- Lead on the rollout of the content marketing offering on Yahoo! Maktoob Arabic Forums, working with brands like Abu Dhabi Tourism Board, Estee Lauder GCC, Bobbi Brown, Sunsilk. - Lead the community engagement team- Develop and execute content marketing campaigns for brands across GCC and MENA- Develop and implement user content, growth, and user engagement strategies- Develop, report, and optimize the delivery of KPIs and targets for content marketing and user engagement campaigns on Yahoo! Maktoob community forums and platforms عرض أقل

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  مؤسسة الملكة رانيا

  Aug 2015 - now

  Marketing and Communications Senior Manager

  My work in numbers: - Established the social media presence across Facebook, Instagram, Twitter, LinkedIn, YouTube. Including content, ads and growth strategies, reaching over half a million followers on Facebook - Over 75% savings in cost per conversion for digital campaigns- Launched 5 mobile apps with over 1.5 million downloads www.karimandjana.com- Launched an Arabic educational chatbot for parents of children 0-5 years old https://www.facebook.com/sanawat.6efli/ - Lead the establishment of digital offerings through the website, achieving over 500% growth in monthly users and in conversions. - Wrote 4 children's books in Arabic, reaching over 30 million people around the world.What my day to day is like:- Develop and implement marketing and communications strategies and action plans for QRF and its products and programs - Develop and monitor goals and KPIs for QRF's platforms, apps, and digital programs. - Lead on marketing analytics and growth and conversion tracking and optimization.- Lead all creative direction and development for QRF's brand and products- Manage QRF’s websites, including Content Management System, SEO, and Google Analytics reporting.- Plan and manage online marketing campaigns, media planning, optimization and reporting for QRF and its products; Google Ads, Facebook, Instagram, YouTube and Email- Manage social and behavior change campaigns (SBCC) aligned with QRF's programs and research insights and findings - Lead on all social media content, growth, and advertising strategies - Lead on all external and internal communication; handbooks, content, design, and channels- Lead on the digital transformation and innovation for QRF's educational resources and programs - Lead the marketing and communications team, social media officers, designers, freelancers, and marketing specialists. عرض أقل