Florent TOCQUOIT

Experience

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  Lyreco France

  Sept 2011 - Aug 2015

  - Development of the online shop and management of the promotional offers - Management of a large business account development program. - Negotiation, buying and construction of a product offer- Analysis of performance with recommendations for strong segments- Market analysis and competitive intelligence- Customer management (phone sales, order value optimization, advising on customer needs and leading satisfaction surveys)- Facilitating internal processes (creation of e-learning files) Show less

  • Junior Product Manager

    Sept 2013 - Aug 2015

  • Sales Advisor

    Sept 2011 - Aug 2013
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  Cofidis France

  Sept 2015 - Aug 2016

  Product Manager Media and Advertising

  - Media plan creation, negotiation and buying of advertising spaces - Recommendation and implementation of targeting strategies such as mobile retargeting, E-mailing and AdWords campaigns - Development of notoriety and commercial performance reports Tracking and safekeeper of investments- Media watch and brand reputation monitoring

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  Street Soccer USA

  Sept 2016 - Aug 2017

  Youth Program Coach
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  Numberly (1000mercis Group)

  Sept 2017 - Jul 2018

  CRM Marketing Executive

  Accounts: Boucheron, Carrefour, KFC- Management of Marketing and CRM campaigns for clients from luxury, FMCG & food industries- Monitoring and analysis of customer needs to design and recommendprofitable customer relationship mechanisms- Responsible for proper implementation and operational management of the campaigns- In charge of analysing performance to adapt CRM strategies - Customer relationship management and project monitoring

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  Mindshare

  Aug 2018 - Jul 2021

  Accounts : Dyson, IBM- Planning and execution of innovative strategies for Performance digital campaigns on IBM EMEA and plurimedia campaigns on Dyson France- Working closely with the content, social and search experts to develop cross campaign recommendations and responsible for flawless in-market execution- Providing best in class campaign analysis and optimization against performance KPIs to ensure full media delivery and creation of insightful reports- Developing relationship with key international partners and clients through active participation in weekly calls and meetings- Team management of 2 Account Executives Show less

  • International Plurimedia Account Manager

    Jul 2019 - Jul 2021

  • International Digital Account Executive

    Aug 2018 - Jun 2019
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  Equancy

  Aug 2021 - Sept 2022

  Senior Consultant Marketing & Digital

  Automotive accounts- Supporting the strategic vision of our clients by recommending optimizations across the marketing value chain: media exposure, acquisition, engagement & conversion- Participating in the coordination of client service providers (media agencies) and internal teams (Marketing and Customer experience) on various projects- Contributing to the performance measurement strategy by optimizing trackings, and creating & presenting reports across 11 markets (AMIO)- Team Management of 3 Consultants & Data Analysts Show less

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  TikTok

  Nov 2022 - now

  Senior Account Manager | FR & Benelux

  - Management of a portfolio of 80 premium advertisers- Identifying opportunities for account expansion and upselling, driving incremental revenue and fostering long-term partnerships- Analyzing campaign performance metrics, providing actionable insights to optimize client ROI and drive ongoing success- Participation at round tables for Go Entrepreneur Salon and Digital Native Club- Leading weekly regional meetings using internal dashboards and share market intelligence - In-market meetings and client events to build relationships and pitch ambitious media plans and product launches Show less