Lee Wilson

Experience

• 

  Integrity Financial Solutions Ltd

  Dec 2003 - Jun 2010

  ONLINE DEVELOPMENT & DIRECT MARKETING MANAGER

  Responsible for all aspects and management of online development & direct marketingwithin Integrity Financial Solutions Ltd, a leading independent financial services,investments & savings business· Appointed to deliver business-critical PPC & SEO solutions, managing annual PPC spend in excess of £500,000· Focused on creating an online identity for both UK and US elements of the organisation to re- align with Integrity business strategies· Definition of online strategies, policies and procedures, supporting ongoing business expansion initiatives· Leadership and management of all aspects of online and direct marketing company requirements· Utilising solid practical and academic skills inclusive of; HTML, JavaScript, Photoshop, Dreamweaver, PHP, SnagIt, Camstasis Studio.· Ensured ongoing compliance with quality, financial services, data protection and security procedures· Project planning, analysis, development, implementation & resource deployment management activities· Successfully led & implemented UK and US websites, Re-design of existing websites and introduction and management of ongoing online development· Introduced bespoke MI of key online resources and the merging of all online activities under single management· Championed optimisation, testing and ongoing improvements to all areas on my involvement Show less

• 

  VL Digital

  Jun 2010 - May 2019

  SEO Services Manager / Head of SEO

  VL Digital is a digital marketing agency that believes in the power of specialist expertise.We are organised as a single, cohesive group but reach our customers through three specialist brands – Vertical Leap, the search specialist, Red Rocket Media, the social media and content marketing specialist, and Brightpath, a marketing strategy practice.I head up the SEO for Vertical Leap - the search specialist.

• 

  Vertical Leap

  Jun 2010 - now

  - Provide direction and guidance required for successful delivery services outcomes.- Build and maintain strong delivery-focused teams. - Provide leadership and direct delivery teams to deliver successfully.- Oversee recruitment, hiring, and training of new employees.- Create an environment in which retainer business and projects can succeed, working effectively together and managing dependencies.- Promote a customer-centric business approach. - Member of the company Operations team- Oversee all delivery services & company delivery - Direct manager of the service management team- Services and delivery vision, strategy, and ongoing management Heading up the SEO delivery team at VL Digital; a group of talented Campaign Delivery Managers, Content Specialists and Support Staff. Making things better; more effective, efficient and fun - for all involved and reinforcing the fact that change is good.

  • Service Operations Director

    Feb 2022 - now

  • Head of all Services

    May 2019 - Feb 2022

  • Head of SEO

    Jun 2010 - Apr 2019
• 

  Kogan Page

  Aug 2016 - Dec 2016

  Author

  My first solely authored published textbook. About the book:Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Show less

• 

  EMERALD PUBLISHING LIMITED

  Jun 2019 - Jun 2019

  Author

  Book title - Data-Driven Marketing Content: A Practical Guide. About the book:In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created. Show less

• 

  EMERALD PUBLISHING LIMITED

  Oct 2019 - Oct 2019

  Author