Roberto Vecchio

Experience

• 

  Tee-hee asia

  Jan 2015 - Apr 2015

  Marketing Intern

  Creation, management and implementation of off-line and on-line marketing and communication projects for foreign (among which Samsung) and Chinese clients, with particular focus on: marketing analysis and research, and development of marketing plans.

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  RB

  Jun 2015 - Feb 2016

  Responsible, in the areas of Marche and Abruzzo, for sell-in and implementation of sell-out in store activities for Household RB brands on two top company’s customers: Conad and Coop. My daily tasks include:- Plan and Forecast by customer- Accounting and Reporting systems (JDE, Accelerate, Click)- Sales Analysis and customers trend measurement - Negotiation of local promotions and second display- Shelf implementation and categories optimization Supporting the Brand Manager in all that concern the brand: new products launches, advertising projects, implementation of promotional campaigns and day-by-day tasks.Market and consumer analysis through Nielsen Answer software.Contacts with agencies for the implementation of new packaging, promotional material, events and advertising projects.

  • POS Activator

    Oct 2015 - Feb 2016

  • Assistant Brand Manager

    Jun 2015 - Oct 2015
• 

  The Kraft Heinz Company

  Feb 2016 - May 2017

  Junior Brand Manager Medical Food (Pharma)

  Management of two medical food brands (Biaglut - gluten free and Aproten – low proteins) distributed in the Pharma channel. Product development, materials development for pharma sales reps in collaboration with medical detailing team, KOL (Nephrologists/Nutritionists) activation, events/congress organisation, tenders monitoring

• 

  Ferrero

  May 2017 - Apr 2021

  Responsible for global brand strategy, global brand communication and NPD for Delacre and Delichoc brands:• Define the brand strategy and brand architecture working together with Ferrero central marketing team and CMI• Develop new ADV copies • Work closely with sales/area team to develop transversal strategic projects among major countries (France, Belgium, Italy, USA)• Manage all the phases of “New Products Development Process”, developing the full marketing mix and coordinating key stakeholders (R&D, Packaging, Technical Department, Factory, CMI and Ferrero central marketing)• Optimize the current product portfolio to reach volume and profit objectives • Budget management Show less Responsible of global brand strategy and innovation for FERRERO ROCHER Hollow Figures category: • Development of the strategic innovation process of medium/long term with a global focus• Follow all the phases of “New Products Development Process” and coordinating key stakeholders (R&D, Packaging, Technical Department and CMI)• Create packaging design briefing and collaborating with global agencies • Design, together with CMI department, consumer researches to identify new need states to cover and new business opportunities• Coordinate, together with Area Marketing and BUs, the new products’ launch plans and their roll out • Budget management Show less

  • Brand Manager Delacre

    Sept 2019 - Apr 2021

  • Global Jr. Brand Manager

    May 2017 - Sept 2019
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  Procter & Gamble

  Apr 2021 - now

  Responsible for global male shavers business and for total Braun global sustainability Responsible for global female IPL (medical device) business and for total Braun global sustainability Responsible for global female IPL (medical device) business Responsible for global male styling business

  • Global Sr. Brand Manager Braun Shavers and Sustainability

    Aug 2023 - now

  • Global Sr. Brand Manager Braun IPL and Sustainability

    Nov 2022 - Aug 2023

  • Global Brand Manager Braun IPL

    Oct 2021 - Nov 2022

  • Global Brand Manager Braun Styling

    Apr 2021 - Oct 2021