Lisa H. Ray

Experience

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  Penton

  Apr 2002 - Dec 2015

  A visionary and strategist for business-driven digital solutions. Work with product leaders and stakeholders to cultivate ideas and recommendations on the technical and business value of projects, creating the digital vision for the Penton AviationWeek Network Business Aviation Brands ($10 million portfolio). Provide direction to teams designing technology solutions for best-in-class websites, applications, and systems integrations, migrating databases and websites from legacy platforms to new frameworks and web content systems and driving new revenue. Provide requirements management to ensure projects meet cost, timeliness and integration goals, business process enhancements, and best practices. Building new revenue streams from existing and new API business.• Performance monitoring, testing, integration, and enhancement of multiple websites. • Work with database administrators to design, develop, and update databases as they relate to company web applications and sites.Brands include: Business & Commercial Aviation/Aircraft Blue Book/Air Charter Guide/AC-U-KWIK/AirportData Show less Develop strategic digital vision integrating Penton Aviation Brands, evaluating and prioritizing digital initiatives, and overseeing current and future product development and technology upgrades ensuring the successful implementation of those initiatives and enhancements to our products.Provide high-level metrics/analytical support on technology-related matters ensuring the successful implementation of initiatives and enhancements to our products. Oversee daily technical operations of a portfolio of 9 international websites and 14 e-newsletters providing news on the global aviation industry, including a Chinese version. Communicate with technical, design, editorial, and business personnel on a detailed level while managing a number of simultaneous projects; organize tasks and prioritize time to meet deadlines. Experience in digital and middleware technologies including Mobile/Web frameworks, Big Data Analytics, Web Content Management , Online Marketing, and Social platforms.Brands include: ATWOnline/SpeedNews/Business & Commercial Aviation/Aircraft Blue Book/Air Charter Guide/AC-U-KWIK Show less Pioneer user paid content delivery business by collaborating with cross sectional teams from marketing, sales, business to develop strategic approaches for high-quality digital online user experiences, which add value to brands and engage viewers, while increasing website traffic. A strategy that resulted in annual recurring revenues of $100K and increasing website traffic 46%. • Leadership in articulating digital vision and strategy and lead the implementation of new projects.• Track and evaluate new standards, technologies, and trends in website development, design, and delivery.• Working knowledge of web technologies, protocols, and tools including ad serving software, Content Management Systems (CMS), web authoring, development, programming language, and publishing tools, Search engine optimization (SEO), and web tracking and monitoring programs.• Project manager for 15+ major website launches or redesigns since '96.• Project manager for online shopping/e-commerce development. Show less Overall management, strategic planning, and implementation of standards-based development and operations for websites based on management priorities, policy direction, and corporate goals, along with website maintenance, implementing new functionality, troubleshooting technical issues, and ensuring consistent style and editorial standards for all web content. • Negotiate contracts/alliances for new data ventures, resulting in new revenue streams surpassing $50K annually • Develop documentation/training manuals; staff training on CMS systems.• Coordinate with sales teams, cultivating new ideas to drive revenue. • Marketing/audience development, including ad creation, e-mail marketing strategy creation, and deployment. Show less Instrumental in all aspects of ATWOnline.com and A2a.aero including website design--storyboarding, coordinating, creating pages, obtaining, creating and modifying graphics, gathering current information, navigation, budgeting, working with outside vendors, etc. Oversee all aspects of revenue generation on the website including all products offered for sale as well as working with sales staff and advertisers to facilitate advertising on the site and creating ad campaigns when needed. • Website design and development. HTML and Cold Fusion experience.• Successful record of directing online projects from concept through implementation managing content, online community, e-commerce sites, including traffic growth and the conversion of visitors to customers.• Developed, organized, budgeted, programmed, implemented and now manage a profit center—ATW INFO—selling aviation statistical data packages online generating nearly $100K in annual revenues. Show less

  • Director, Digital Strategy, Business Aviation

    Jun 2015 - Dec 2015

  • Director, Digital Content and Strategy, Business & Commercial Aviation

    Oct 2014 - Jun 2015

  • Director, Digital Content and Strategy

    Oct 2012 - Oct 2014

  • Director of Digital Data Development and E-media Production

    Sept 2010 - Oct 2012

  • Director of Online Events and E-media Production

    Apr 2007 - Sept 2010

  • Webmaster

    Apr 2002 - Apr 2007
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  Covell Communities, LLC

  Jan 2010 - Jan 2018

  IT Consultant/Webmaster

  Covell Communities is a Home Design and Building Company.Website design, content and development services, upgrading from legacy platforms.

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  Authentik Systems

  Jan 2014 - Sept 2019

  Digital Consultant

  AuthentikTime is a mobile time and attendance solution that can biometrically authenticate and record the work hours of any employee from any remote location with computer, smartphone, or tablet. Provide technical leadership on the design, development/implementation and testing of business solutions, integrating legacy and new software technologies, taking Authentik’s industry leading product from current platforms to cloud based mobile and web framework’s SAS system supporting a newly developed biometric fingerprint technology. • Technical leadership in software system migration, design, development.• Skilled in implementing application systems and effective, user-centered interfaces including Mobile App launch. Show less

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  Corbinian Federal Technologies, Inc.

  Apr 2015 - Jan 2017

  Member of the Board

  Leadership experience as member of the Board of Directors working with company stakeholders to develop strategy and position for future growth. Corbinian Federal provides core capabilities to the federal government and related organizations in the areas of:• Large scale database systems development, integration, implementation, and operational support.• Data mining and predictive analytics; proposal support, including technical volume development and solutions architecture.• Training on data technologies, ranging from database fundamentals to the practical use of big data strategies. Show less

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  LHR Digital

  Jan 2016 - now

  Digital Leader / CEO

  Bring Your Digital Vision to LifeWe help enhance your business' digital presence by translating your digital vision into a real asset and bringing a ray of clarity in the cloudy digital world. We help to define goals and develop vision and strategy to reinvent a single essential process or experience, or build the foundational technologies that make rich and relevant digital experiences possible. We can work your existing team or provide our own. Together, we ensure that business objectives are met with a balanced blend of creative, technical, and business expertise.Let us help create your digital vision and bring it to life! Show less

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  AirlineRatings.com

  Aug 2016 - Dec 2023

  Director / Head of Digital

  Leadership experience as member of the Board of Directors working with company stakeholders to develop strategy and position for future growth. Leading digital vision and digital operations including: -Website Development and Operations-Mobile App Development and Operations