Pedro Cortés Lara

Experience

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  PepsiCo

  Oct 1992 - Dec 2014

  Leader of a 2,800 Sales Force in one of the most complex regions of Mexico (AIV Nielsen). Managed multicategory snacks business (Salty, Confectionery, Biscuits, Food) to achieve targeted growth rates for a USD$330 MM regional business. Managed infrastructure to ensure service for over 200,000 customers and 50+ DC´s while maximizing its productivity & ensuring transformational agenda.Responsible for delivering NOPBT objectives for the region by leading different projects to improve S&D and D&ALead Annual Operating Plan (AOP) process to define and execute strategies to achieve growth objectives, volumetric indicators and Services KPI´s. Defined trade marketing plans to support and guarantee new product launches and marketing initiatives to achieve annual commercial plan and Market Share objectives Show less

  • Sales Director

    May 2013 - Dec 2014

  • Sales Director

    Sept 2011 - May 2013

  • Sr. Regional Sales Manager

    Jan 2008 - Aug 2011

  • Sales Development Manager

    Jan 2000 - Dec 2007

  • Sales and Operations Manager

    Jan 1998 - Dec 1999

  • International Key Account Manager

    Jan 1995 - Dec 1997

  • International Trade Manager

    Oct 1992 - Dec 1994
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  Grupo Lala

  Nov 2015 - Oct 2016

  Commercial Sub Director

  Responsible for the commercial agenda for the expansion of Grupo Lala in Central America. Main achievements:• Led the commercial agenda in the expansion of Lala in Central America Region (CAM), supporting the integration of different companies when necessary• Defined different models of GoToMarket to leverage the strengths of the commercial operation according to each country. This includes DTS, Organized Trade, Wholesalers, Third Party Distributors, Agencies, etc.• Defined the Dairy marketing strategy to achieve sales targets, market share, profitability, etc.• Defined and executed the operating model for the region Show less

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  Chantilly, S.A. de C.V.

  Oct 2016 - Dec 2017

  National Commercial Director

  Responsible for the definition and implementation of the commercial strategy in a profitable way, through the marketing direction and the sales channels. Key achievements:• Creation and execution of the commercial structure defining the key functions of each position, responsibilities and scope• Elaboration of the compensation scheme of the commercial area through the KPIs of each business unit and sales channels• Definition and implementation of the operating model of the Retail channel to increase the presence and sale levels of the company's dairy products• Definition of the management process of the Industrial channel and Distributors• Opening of the Central American market through the development of Distributors in El Salvador and Guatemala• Renegotiation of the commercial conditions of the main US Distributor Show less

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  Grupo La Anita

  Dec 2017 - now

  Commercial Director