Vijay Srinivas

Experience

• 

  India Today

  Jun 2018 - Dec 2019

  ➢ Snapped and packaged news during some of India's biggest news events including the 2019 parliamentary polls and the Ayodhya verdict and more.➢ Worked along with other senior programme producers and news anchors in producing prime-time programmes and documentaries.➢ Monitored developments in Southern India, reported and interviewed political personalities including five exclusive political news breaks.

  • Junior Assistant Producer

    Jun 2019 - Dec 2019

  • Trainee

    Jun 2018 - Jun 2019
• 

  Thomson Reuters

  Dec 2019 - Apr 2022

  Associate Multimedia Producer

  ➢ Produced news stories for the website during some of the world’s biggest events including the Israel-Palestinian conflict of 2021, withdrawal of US troops from Afghanistan, Ukraine-Russia crisis, Ahmaud Arbery case — where engagement and page views both stayed up over 30%.➢ Played an integral role being a part of the core team that spearheaded the transition of reuters.com — a significant milestone in the company’s history — where regional editions were clubbed to become a single global edition.➢ Packaged news for the company’s clients across the world and platform partners - Google Showcase, Apple News and Singtel. Show less

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  HT Digital Streams

  Apr 2022 - Jul 2023

  Chief Content Producer

  ➢ Formulated social media strategy re-designing and introducing new content slates revamping the social channels.➢ Delivered solid growth in terms of reach, engagement and followers across social channels — Twitter engagement stayed over 2%; Mint rose to the second spot among the business news publishers on LinkedIn in terms of content engagement metrics.➢ Traffic via social media peaked and Mint emerged as the top business news destination during the year’s biggest news events — Adani stock rout after Hindenburg report, the 2023 union budget and assembly elections.➢ Reported on India’s SaaS ecosystem; interviewed business leaders including Zoho Founder and CEO Sridhar Vembu, Cisco India President Daisy Chittilapilly, IBM India Chief Sandip Patel, Tamil Nadu Minister Palanivel Thiagarajan, Ambassador Nirupama Rao Menon among others.➢ Collaborated with HT Brand Studio, the branded content arm of HT Group, in rolling out special digital coverages for conclaves and campaigns. Show less

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  Times Network

  Aug 2023 - Apr 2024

  Copy Editor

  ➢ Led the brand's digital editorial team, strategised and revamped social slates driving reach up to 15 million/month maintaining a consistent engagement rate around 2%. ➢ Published concise and engaging content on financial markets and corporate news on a daily basis; Reported on India's tech ecosystem for the online edition etnownews.com. ➢ Supervised post-production and packaging to ensure accurate and consistent content delivery.➢ Streamlined digital operations for better productivity and feasibility; hired and trained fresh talent.➢ Delivered editorial insights each day for the broadcast division to ensure the TV coverage well aligns with the digital audience. Show less

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  The Federal

  Apr 2024 - now

  Senior Executive