Barbara Baltar

Experience

• 

  MAM Rio - Museu de Arte Moderna do Rio de Janeiro

  Mar 1993 - Dec 1994

  Graphic Designer

  • Conceptualization and development of catalogs, invitations, and graphic materials for exhibitions.• Creation of opening panels, labels, and banners to enhance the audience's experience.• Design of advertisements and informative materials to effectively promote events and exhibitions.• Total commitment to ensuring quality and visual consistency in all aspects of the exhibitions.

• 

  Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro

  Jan 1995 - Jun 1998

  Graphic Designer

  • Conceptualized and crafted impactful print materials (posters, brochures, invitations, catalogs), amplifying brand presence.• Orchestrated exhibitions at prestigious venues like Casa França-Brasil, Espaço Cultural dos Correios, Museu do Ingá, and more.• Seamlessly managed visual identity for cultural spaces and landmarks, including Theatro Municipal and Museu Carmen Miranda.• Executed seamless event setups at Palácio Guanabara, ensuring flawless experiences.

• 

  MultiRio - Municipal Multimidia Company

  Jun 1998 - Jun 2000

  Designer

  • Orchestrated impactful print collateral (folders, catalogs, invitations, certificates, reports, etc.) and promotional materials.• Crafted engaging video content, including program openings, intros, and logos, enhancing brand visibility.• Led stand assembly for exhibitions, ensuring immersive and captivating brand representation.• Seamlessly translated creative vision into various media, amplifying brand resonance and engagement.

• 

  IBM

  Jun 2000 - Mar 2003

  Webdesigner

  • Led creative design projects for renowned clients like Embratel, Bayer, Oi, Multibrás (Brastemp), VR, Itaú, Telesp Celular e Coca-Cola;• Seamlessly bridged design and development teams, ensuring efficient collaboration.• Embraced prototyping methodologies, enhancing project effectiveness and adapting to industry shifts.• Delivered end-to-end design solutions, driving innovation and impactful outcomes.

• 

  Base Criação & Tecnologia

  Jan 2003 - Jan 2010

  Managing Partner

  • Inspirational leadership of a creative team of 6 designers• Creation and execution of impactful promotional activities, trade marketing, and printed materials• Expertise in web design spanning architecture, layout, social media, and applications• Strategic collaboration on projects for renowned brands such as Embratel, Oi, Casa&Video, Ponto Frio, H. Stern e H.Stern Home;• Guiding the team towards creative and impactful solutions to strengthen brands and overcome challenges.

• 

  OSC Marketing Promocional

  Jan 2010 - Jan 2013

  Creator Manager

  • Inspirational leadership of a creative team of 6 designers;• Creation and execution of promotional activities, trade marketing, and impactful printed materials;• Expertise in web design encompassing architecture, layout, social media, and applications;• Strategic collaboration on projects for renowned brands such as Red Bull, LG, TEDxRio, Embratel, Devassa, Ambev e Mate Leão;• Guiding the team towards creative and impactful solutions to strengthen brands and overcome challenges. Show less

• 

  Itaú Soluções Previdenciárias - PREVITEC

  Apr 2010 - Jun 2010

  E-learning Consultant

  Two-month Training Consultancy• Developed comprehensive training manuals and curriculum for employees and clients, fostering optimal skill development.• Guided the implementation of best-in-class navigation and system utilization practices, enhancing user proficiency and engagement.

• 

  Woden! Comunicação Interativa

  Jan 2013 - Jan 2020

  UX Lead

  • Led a multidisciplinary team consisting of designers, copywriters, video producers, information architects, and more• Created innovative strategies for online projects and digital marketing campaigns, including social media• Developed and implemented solutions for websites, apps, and various platforms• Collaborated with renowned clients such as Governo do Estado do Rio de Janeiro; PGE (Procuradoria Geral do Estado do Rio de Janeiro); Andrade Gutierrez; Grupo Cataratas; Globo; Canal Combate; Operaçao Lei Seca; MetroRio; Prefeitura de Boa Vista (Roraima); Schincariol; Deuter; Hotel Urbano; Elsevier; Losango; Kenner, e Globo;• Catalyzed innovation and design excellence to propel brands and achieve impactful results. Show less

• 

  Bemobi

  Jan 2020 - Jan 2023

  Head of Product Design

  As Head of Product Design at Bemobi, I played a strategic role in an IPO and 2 M&A transactions, integrating PD teams and harmonizing operations.• Led a multidisciplinary design team, including UX/UI designers• Structured design strategies, ensuring the delivery of user-aligned products and business objectives• Developed and implemented Design System to maintain consistency and quality of digital experiences• Coordinated merger and acquisition processes, ensuring effective integration of teams and cultures• Collaborated with stakeholders to ensure the design vision is effectively communicated.• Leadership in the construction and refinement of B2B2C solutions and SaaS in digital payments, digital subscription, microfinance, mobile scoring, telecom software platform and digital engagement platform. Show less

• 

  Hand Talk

  Mar 2024 - now

  Head of Design