Alejandro Torres

Alejandro Torres

Interactive Designer

Followers of Alejandro Torres706 followers
location of Alejandro TorresMexico City, Mexico

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  • Timeline

  • About me

    Design Strategy | Branding

  • Education

    • Autonomous University of Coahuila

      2010 - 2014
      Licentiate degree Graphic Design School of Visual Arts
    • Digital Invaders School

      2012 - 2012
      Digital Digital Creativity www.digitalinvaders.org

      Activities and Societies: México Crónico mexicocronico.com

  • Experience

    • Grupo W

      Aug 2012 - Jan 2016
      Interactive Designer

      Working with a fantastic team of designers and social media specialists in the Social Media department, I was responsible for the design execution. Being able to establish a digital look-and-feel for a variety of brands across the automotive, alcohol, and beauty industries.Responsible for:• Art direction and design execution• Define visual concepts to craft innovative social experiences• Manage multiple projects and tight deadlines

    • Anagrama Studio

      Feb 2016 - Jul 2016
      Sr. Graphic Designer

      Responsible for the design execution, I had the opportunity to take a closer look into the brand design process and implementation into the design studio with the highest visual standard in the industry.Responsible for:• Visual Concept development• Design Execution• Managing multiple projects and tight deadlines

    • Only IF (Lo que andas buscando SA de CV)

      Aug 2016 - Aug 2018
      Art Director

      Responsible for guarding the highest standard in concept and design execution, I had the opportunity to work with a team of high-level coworkers creating amazing award-winning campaigns like #ChelasForTheBand and "Troyan Donky" for Cucapá. Eventually leading to the creation of a Creative Strategy department in which I was responsible for the creative ideation and execution of special projects like the corporate redesign TV Azteca's new positioning, and the rebrand of Great Value communication standards in México. Responsible for:• Art Direction and Creative Ideation• Define Creative Strategies and lead executions• Manage complex projects and off-site teams Show less

    • Obbra.co

      Jan 2018 - Jul 2022
      Design Strategy Consultant

      Partner and Brand Strategy Consultant Working directly with Business Stakeholders, I help build unique brands and unlock success for their clients with the help of a fantastic collective of designers and innovators.Through a Human-Centered Design approach, we strategize, design, and implement any related branding solution. Responsible for:• Creative and Strategic Direction• Project Management

    • 23 Design

      Aug 2018 - Apr 2019
      Brand Design Lead

      Working in a new field of design in Mexico, I was able to immerse myself into the human-centered design industry. Being responsible for creating branding related solutions for new startups and ventures. In 23, I was responsible for the whole design pipeline, learning to translate with clarity brand strategies into art direction, naming, positioning, or complete rebranding solutions.Responsible for:• Define brand strategies and lead design executions• Creative Ideation• Guard the human-centered approach of the studio• Manage complex projects and deadlines Show less

    • Sunday Moring

      Jan 2019 - Jan 2020
      Brand Design Strategist

      Design Strategy consultant specialized in brand development from strategy to execution. Working remotely from Mexico City.

    • TRIPTK

      Jan 2020 - now

      Design Strategy consultant specialized in brand development from strategy to execution.

      • Associate Design Director, Design Strategy

        Jun 2022 - now
      • SR Designer, Design Strategy

        Jan 2020 - May 2022
  • Licenses & Certifications

    • Design Thinking

      IDEO U
    • Adobe Certified Associate

      Adobe
      May 2015
  • Honors & Awards

    • Awarded to Alejandro Torres
      Gold - Media Circulo de Oro Feb 2018 Burro de Troya
    • Awarded to Alejandro Torres
      Gold - Social Media Actions Círculo de Oro Dec 2016 #ChelasforthebandRole: Art Direction