Alejandro Torres

Experience

• 

  Grupo W

  Aug 2012 - Jan 2016

  Interactive Designer

  Working with a fantastic team of designers and social media specialists in the Social Media department, I was responsible for the design execution. Being able to establish a digital look-and-feel for a variety of brands across the automotive, alcohol, and beauty industries.Responsible for:• Art direction and design execution• Define visual concepts to craft innovative social experiences• Manage multiple projects and tight deadlines

• 

  Anagrama Studio

  Feb 2016 - Jul 2016

  Sr. Graphic Designer

  Responsible for the design execution, I had the opportunity to take a closer look into the brand design process and implementation into the design studio with the highest visual standard in the industry.Responsible for:• Visual Concept development• Design Execution• Managing multiple projects and tight deadlines

• 

  Only IF (Lo que andas buscando SA de CV)

  Aug 2016 - Aug 2018

  Art Director

  Responsible for guarding the highest standard in concept and design execution, I had the opportunity to work with a team of high-level coworkers creating amazing award-winning campaigns like #ChelasForTheBand and "Troyan Donky" for Cucapá. Eventually leading to the creation of a Creative Strategy department in which I was responsible for the creative ideation and execution of special projects like the corporate redesign TV Azteca's new positioning, and the rebrand of Great Value communication standards in México. Responsible for:• Art Direction and Creative Ideation• Define Creative Strategies and lead executions• Manage complex projects and off-site teams Show less

• 

  Obbra.co

  Jan 2018 - Jul 2022

  Design Strategy Consultant

  Partner and Brand Strategy Consultant Working directly with Business Stakeholders, I help build unique brands and unlock success for their clients with the help of a fantastic collective of designers and innovators.Through a Human-Centered Design approach, we strategize, design, and implement any related branding solution. Responsible for:• Creative and Strategic Direction• Project Management

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  23 Design

  Aug 2018 - Apr 2019

  Brand Design Lead

  Working in a new field of design in Mexico, I was able to immerse myself into the human-centered design industry. Being responsible for creating branding related solutions for new startups and ventures. In 23, I was responsible for the whole design pipeline, learning to translate with clarity brand strategies into art direction, naming, positioning, or complete rebranding solutions.Responsible for:• Define brand strategies and lead design executions• Creative Ideation• Guard the human-centered approach of the studio• Manage complex projects and deadlines Show less

• 

  Sunday Moring

  Jan 2019 - Jan 2020

  Brand Design Strategist

  Design Strategy consultant specialized in brand development from strategy to execution. Working remotely from Mexico City.

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  TRIPTK

  Jan 2020 - now

  Design Strategy consultant specialized in brand development from strategy to execution.

  • Associate Design Director, Design Strategy

    Jun 2022 - now

  • SR Designer, Design Strategy

    Jan 2020 - May 2022