Robert Richard Pilbak

Experience

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  Bz consulting

  Oct 2015 - Apr 2016

  Web Technician

  Main Responsibilities:-caring for the website and solving issues related to it-input data on the online platform-invoicing, management, inventory verification-selling both online and phone-maintaining good relations with our colaborators

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  Masatto distribution

  Apr 2016 - Nov 2016

  Business Development Manager

  Main Responsibilities:-finding new and efficient ways pertaining to the whole process of selling and logistics-monthly and half-year business plans and suggestions and development strategies (client portfolio, expansion, etc.);-consultant for local acquisitions-communication with clients-implementing new ideasMy main occupation was to promote the company via the Internet and other ways. I have opened 5 new stores across the country and I have taken care of everything that was involved in this process (finding locations, arranging, displaying products, negotiating contracts, logistics etc.) Show less

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  Epinvest

  Sept 2017 - Aug 2018

  Marketing Consultant

  -undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities-supporting marketing executives in organizing various projects-conducting market research and analyzing consumer rating reports/ questionnaires-write marketing literature (brochures, press releases etc) to augment the company’s presence in the market-compose and post online content on the company’s website and social media accounts-prepare and deliver promotional presentations-assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success-newsletter Show less

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  Terran Sisteme de Invelitori srl.

  Nov 2018 - Mar 2020

  Marketing Consultant

  Terran is an industry leader in it's home country (Hungary). Starting their activity in 2007 in Romania too. They built their first factory(RO) in 2019 and I've been working here as the first employee to implement marketing strategies. I learned from the Hungarian team most of the things I use on a daily basis, starting from : -developing strategies and tactics to boost the company’s reputation and drive qualified traffic-deploying successful marketing campaigns from ideation to execution-experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis-produce valuable and engaging content for our website and blog that attracts and converts our target groups-prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely-oversee and approve marketing material, from website banners to hard copy brochures and case studies-measure and report on the performance of marketing campaigns, gain insight and assess against goals-analyze consumer behavior and adjust email and advertising campaigns accordingly-content creation (without design as I can't say I'm good with photoshop, but i work well in Canva as a very low budget alternative) Show less

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  Ledsio srl.

  Sept 2019 - now

  Founder & Managing Director

  At Ledsio, we are dedicated to helping businesses achieve their performance goals through innovative and data-driven online marketing strategies. Our mission is to empower companies to unlock their full potential by leveraging the latest digital marketing tools and techniques.What We Do:We specialize in crafting tailored marketing solutions that drive growth, enhance brand visibility, and deliver measurable results. From lead generation and conversion optimization to brand building and customer retention, our services cover every aspect of digital marketing that businesses need to thrive in today’s competitive landscape.I lead a talented team of five marketing professionals, each bringing unique expertise to the table. Together, we collaborate closely to deliver results that exceed client expectations. My leadership style focuses on fostering creativity, encouraging innovation, and maintaining a client-centric approach in everything we do.Why Choose Us:At Ledsio, we don’t just execute marketing campaigns; we partner with our clients to understand their unique challenges and opportunities. Our commitment to excellence, combined with our hands-on approach, ensures that we deliver results that matter. Let us help you reach your business goals and take your brand to new heights. Show less

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  Utilben

  Apr 2020 - Jun 2021

  Sales And Marketing Specialist

  Key Responsibilities:-Sales Strategy Development: Collaborated with the sales team to develop targeted sales strategies aimed at increasing market share and driving revenue growth in the heavy machinery sector.-Lead Generation: Conducted market research to identify potential clients and industry opportunities, generating high-quality leads for the sales team.-Customer Relationship Management: Managed relationships with existing clients, providing exceptional service and support to ensure customer satisfaction and long-term partnerships.-Product Promotion: Created and executed marketing campaigns to promote the company’s heavy machinery products, utilizing both digital and traditional channels to reach a wide audience.-Sales Support: Assisted in the preparation of sales presentations, proposals, and contracts, ensuring that all client needs were accurately addressed.-Market Analysis: Analyzed industry trends, competitor activities, and customer feedback to inform marketing strategies and product development.-Event Coordination: Organized and participated in industry trade shows, exhibitions, and other events to showcase the company’s products and generate new business opportunities.-Performance Reporting: Monitored the effectiveness of marketing campaigns and sales strategies, providing regular reports and insights to senior management.Key Achievements:-Successfully increased lead generation by 73% through targeted marketing campaigns.-Contributed to a 47% growth in sales revenue during the employment period.-Developed and maintained relationships with key industry clients, leading to repeat business and referrals. Show less

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  Football Club CFR1907 Cluj

  Sept 2020 - Nov 2023

  Social Media Director

  Key Responsibilities:-Strategic Planning: Developed and executed a comprehensive social media strategy aimed at enhancing the club's online presence, increasing fan engagement, and driving revenue through digital channels.-Platform Growth: Led efforts to grow the club’s social media following across key platforms, including Facebook, Instagram, Twitter, and YouTube, achieving significant increases in followers and engagement metrics.-Content Creation & Management: Oversaw the creation and curation of high-quality content, including videos, graphics, and articles, that resonated with fans and aligned with the club’s brand identity.-Fan Engagement: Fostered a strong connection between the club and its fan base by implementing interactive campaigns, live Q&A sessions, and behind-the-scenes content that boosted fan loyalty and participation.-Monetization Strategies: Developed and implemented monetization strategies for the club’s social media platforms, including sponsorship deals, digital advertising, and merchandise promotions, contributing to the club's overall revenue growth.-Analytics & Reporting: Utilized analytics tools to track the performance of social media campaigns, providing regular reports to senior management on key metrics such as reach, engagement, and conversion rates.-Crisis Management: Managed the club’s online reputation by addressing any issues or negative feedback promptly and professionally, ensuring the club maintained a positive public image.-Influencer Partnerships: Collaborated with influencers and content creators to expand the club’s reach and attract new audiences.Key Achievements:-Increased the number of social media followers and engagement across all platforms during the tenure.-Successfully monetized social media platforms-Played a pivotal role in making CFR 1907 Cluj Napoca one of the most followed and engaged football clubs in Romania on social media. Show less

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  Algorithmics Global

  Jan 2023 - now

  Franchise Partner & Manager

  As the proud owner of the Algorithmics franchise in Cluj Napoca, I am dedicated to fostering the next generation of innovators by providing high-quality education in coding and computational thinking. My passion for working with children drives me to create an inspiring and supportive learning environment where young minds can thrive and develop essential skills for the future.Being part of their educational journey is incredibly fulfilling, and I am committed to making a positive impact on their growth and success. At Algorithmics, we combine cutting-edge curriculum with a nurturing approach to ensure that each child not only learns but enjoys the process of discovering their potential. Show less

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  Genizz

  May 2023 - now

  Director of Peformance Marketing

  As the Director of Performance Marketing at Genizz, a dynamic Romanian startup, I am responsible for driving growth and optimizing digital marketing campaigns to achieve our business objectives. My role involves developing and executing data-driven strategies across various online channels, including paid search, social media, and content marketing, to maximize ROI and enhance brand visibility.

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  A2i Digital Solutions

  Sept 2023 - now

  Marketing Director