Anouk Vaudoyer

Experience

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  Josephine Prod

  Feb 2015 - Feb 2015

  Production Director Assistant
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  Mirum South Europe

  May 2018 - Jul 2018

  Community Manager

  Building and managing editorial planning, writing creative briefs, monitored and measured the success of community engagement and providing reports.

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  Mirum South Europe

  Apr 2019 - Aug 2019

  Digital Project Manager

  Managing projects and following the productionBriefing of teams, managing plannings, coordinating resources, providing quality controlWeb masteringOrganising shooting

• 

  MyBikePlan

  Feb 2021 - Feb 2024

  • Management of the marketing department.• Strategy and Budget Management. • Development of acquisition and conversion strategies through full Marketing Funnel. • Implementation A/B testing methodologies to refine marketing campaigns and website conversion and improve ROI.• Test and development of 2 new marketing acquisition channels with a lead-to-sales conversion of around 10% and CAC of around CHF 60. • Development and execution of e-commerce marketing plans, including promotional activities, discounts, and customer loyalty programs.• Management of product listings, ensuring accurate and qualitative informations.• Management of marketing automation workflows and lead nurturing strategy.• Assistance in the development of the overall digital marketing strategy and execution. • Execution of digital marketing campaigns across various channels, including email marketing, social media, and paid advertising• Development and execution organic social media strategy.• Support in entering the French-speaking market with market and consumer research, as well as translating the strategy and all marketing materials from German into French.

  • Growth Marketing Manager

    Aug 2022 - Feb 2024

  • Junior E-Commerce and Marketing Manager

    Feb 2022 - Sept 2022

  • Digital Marketing Specialist

    Feb 2021 - Jan 2022
• 

  EF Academy

  Mar 2024 - Mar 2024

  Digital Marketing Manager

  Management of Paid media activities on Google and Meta in various international markets.Termination of contract for the entire team due to relocation of the Marketing department to Boston

• 

  EF International Language Campuses

  Nov 2024 - now

  Digital Growth Manager