
Tassia Vargas
Marketing Assistant

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About me
Graphic Design | Art Director | Marketing and Digital Media | Branding | Visual Communication | Creation and Development | Layouts | Image Editing | Digital Media
Education

Universidade Positivo
2015 - 2016MBA in Marketing Management Marketing/Marketing Management, General
Universidade Positivo
2019 - 2020MBA in Digital Media Communication and Media Studies
Universidade Positivo
2010 - 2013Bachelor’s Degree in Communications with a focus on Advertising Advertising
Experience

NHS Sistemas Eletrônicos
Jan 2011 - Mar 2013Marketing Assistant• Developed creative content and marketing campaigns in order to improve brand recognition and digital presence. Was responsible for organizing events, maintaining an online presence, and for implementing social media strategies, resulting in increased visibility and brand engagement. Assisted with email marketing activities and the creation of marketing materials, providing support to the company's sales and marketing efforts.

MegaMidia Group
Mar 2013 - Dec 2020• Supervised and led a team of creative professionals.• Integrated design excellence with business objectives to increase the quality and efficiency of projects.• Ensured the delivery of visually impactful projects that improved brand consistency and market presence.• Streamlined processes and fostered team growth to exceed customer expectations.• Drove innovation and profitability through excellence in delivery.• Aligned the design vision with the company’s objectives through strategic communication with stakeholders.• Contributed to the collective success of the company through the alignment of objectives. Show less • Had a central role in strategic collaboration with the sales team, leading content marketing initiatives and overseeing commercial marketing projects with a proven ability in designing commercial proposals and media simulations that were essential to guide strategic marketing decisions. Defined the visual identity of sales campaigns, ensuring aesthetic consistency and reinforcing the brand in an impacting way, demonstrating a tireless focus on excellence that contributed toward driving the growth of the company and reaching the organizational targets established. Show less • Was responsible for enhancing brand identity and digital presence through impactful visuals and marketing designs. Specialized in creating banners, brochures, and online advertisements using a combination of layout, typography, and editorial design to raise publishing standards. Gained an exceptional ability to develop effective business proposals and promote social media campaigns that supported the company’s marketing strategies. Had a commitment to excellence in design, contributing significantly to the team’s success. Show less
Head of Design
Sept 2018 - Dec 2020Senior Marketing Analyst
Sept 2015 - Aug 2018Graphic Designer
Mar 2013 - Sept 2015

Private Design Studio
Dec 2020 - Apr 2024Founder & Manager• Strategic Collaboration: Partnered with CEOs and executive teams to craft visual narratives aligned with business visions and goals, enhancing target audience engagement.• Digital Innovation: Utilized the latest design technologies to create impactful digital content, significantly improving clients' online presence.• Project Leadership: Successfully led projects from inception to completion, ensuring efficiency and surpassing stakeholder expectations.• Customer Satisfaction: Achieved high client satisfaction, securing repeat engagements and referrals through dedicated service and exceeding expectations.• Technical Proficiency: Skilled in Adobe Creative Suite, with expertise in digital and print design, and a deep understanding of trends in marketing and digital media. Show less

SA+ Ecossistema de Varejo
Jul 2023 - Apr 2024Senior Designer• Led design and branding projects and developed innovative visual concepts to strengthen the identity of the SA+ brand in the retail sector.• Decided on digital marketing strategies while implementing strategic visual solutions for digital marketing campaigns including social media, email marketing, and online advertising.• Provided a cross-functional collaboration for facilitating an integration among sales, product, and IT teams to ensure design alignment with the company’s strategic objectives.• Prepared visually impactful business proposals and unique visual identities for events and new products, reinforcing the market presence of SA+.• Produced promotional and advertising materials, being responsible for preparing various promotional and advertising materials to increase the visibility and engagement of the brand.• Became proficient in RD Station for marketing emails and landing pages with a focus on responsive design and conversion optimization.• Built advanced skills in Adobe Creative Suite to create impactful visual assets and elevate the company’s visual communication strategy. Show less

Self Employed
Apr 2024 - nowFreelance Graphic Designer
Hennep
Oct 2024 - nowGraphic Designer
Licenses & Certifications

General English (C1)
EC English Language CentresMay 2022
Curso Fundamentos de Marketing Digital
AldeiaSept 2017
Fotografia Experimental
Faculdade de Pato Branco FADEPFeb 2009
Comunicação e Expressão
Universidade PositivoDec 2012
Languages
- poPortuguês
- inInglês
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