
Celso Ehlers Sanches
Marketing Intern

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About me
Real Estate Investor
Education

Fundação Armando Alvares Penteado
2011 - 2012Master's Degree Military Strategy (Business)The course provides knowledge of strategic planning usually restricted to senior military and government agencies, enabling in formulate policies and strategies for large companies.

Fundação Armando Alvares Penteado
2004 - 2008Bachelor's degree Public Relations, Advertising, and Applied CommunicationActivities and Societies: Responsible for the sports directory of the Academic Center between 2006 - 2007 | Member of the Academic Center Council
Experience

Chieko Aoki Management Company (Blue Tree Hotels)
Feb 2005 - Dec 2005Marketing InternMarketing and communication planning between depts.; Establishment of income targets and sales force performance; Development of media plan; Budget control; market research; CRM; Management of web site and content development for on line news paper.

Alcoa
Aug 2006 - Jul 2008Comunication AnalystInterface with media teams at partner agencies approval, trafficking and implementation, purchasing of media space and research on media habits by segment; Press support; Management of distributor communication (communication manual, on line materials, P.O.P promotion, give incentives to product mix); Participation in trade fairs and events; Database management; Magazine editing; Updating of company web sites; Social Media Strategy - youtube and linkedin; H.R, plant and dealer support in creation of internal communications. Show less

Alcoa
Sept 2008 - Aug 2011Marketing AnalystReporting to Marketing Manager - Main Responsibilities* Responsible for implementing the new retail strategy, successfully in 21 of 35 stores for build & construction market* Prospecting new territories and business partners - opening of 12 new stores* Contract management and accounting processes* Reporting and analysis for retail goals – 35 stores* Development of national POS material * Development of the new intranet and internet sites – SEO/Adwords strategy* Usage of Business Intelligence tools* Database Management Show less

ARC International
Aug 2011 - Dec 2018Marketing CoordinatorArc International is a world leader in glass tableware products Directly Reporting to Vice President of Americas - Main Responsibilities: * Marketing strategy and implementation of marketing activities for three brands - Luminarc, Arcoroc and Chef&Sommelier* Development tactical marketing plans for LATAM markets (Caribbean; Central and South America)* Establish schedules for trade events - Launch of new approach in trade shows using industry celebrities* Responsible for the new products in Brazilian market - Aprox.: 20 new launches per year* Marketing and sales reports reducing the time of products in stock* Sales force and promotional team training in Brazil* Relationship with market entities* Monitoring competitor's activities* Communication support to France headquartes Show less

Die Kuppel
Apr 2019 - nowReal Estate Investor
Licenses & Certifications

Intensive English Classes
Language Studies Canada
Market Analysis and Interpretation. Usage of Nielsen tools such as Advisor.
NielsenSept 2011
Languages
- poPortuguese
- enEnglish
- spSpanish
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