Marta Alexandre

Experience

• 

  Millennium bcp

  Jul 2022 - now

  • Develop and execute data-driven digital strategies, aligning with business objectives and performance goals.• Manage and optimize paid media campaigns across key platforms (Campaign Manager, DV360, SA360, Google Ads, Meta, etc.) and direct publisher partnerships, maximizing performance and efficiency through data insights.• Analyze campaign results and generate actionable reports to inform strategy adjustments and optimizations, diving deep into data from various sources to identify trends and visualize performance.• Leverage analytics and market insights to refine audience targeting, boost ROI, and drive continuous innovation in digital media execution by understanding audience behavior, campaign performance, and market trends. Show less • Participated in the inGenious program, a talent development initiative by Millennium bcp. • Developed essential soft skills through training in areas such as Design Thinking, MBTI, Emotional Intelligence, Presentation Techniques, "Nothing is Impossible," and Happiness.• Enhanced project management skills through Agile and Scrum training.• Led a multidisciplinary team in an innovation project from conception to final presentation, focusing on digital transformation and consumer needs, creating an innovative solution for a significant business challenge, demonstrating problem-solving and creative thinking abilities. Show less

  • Digital Marketing Manager

    Aug 2022 - now

  • Innovation Project Lead, Millennium bcp Talent Program

    Sept 2023 - Jun 2024

  • Social Media Manager

    Jul 2022 - Jan 2023