Adelene Ong

Experience

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  Insights by Kantar

  Oct 2009 - Oct 2015

  Senior Market Research Manager

  - Building and maintaining client relationship- Main POC for End to End Project Execution - Proposal Writing | Questionnaire Design | Data Analysis & Reporting | Story Telling- Expertise in FMCG; Conduct research studies for the leading FMCG companies- Key personnel in a global study, highly experienced in multi-country projects- An expert in conjoint analysis

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  Nielsen

  Oct 2015 - Oct 2020

  Associate Director

  - Building Client Relationship across various industries - Clientele encompasses info-communications & Technology, Banking and Finance, FMCG giants, Retail & E-commerce (FairPrice, Dairy Farm International, Lazada, etc) and Public Sector- Head a team of 5 members, executed projects close to 3 million dollars’ worth in 2019 - Main lead in syndicated projects contributing close to 0.4 million dollars' worth in a year- An expert in Shopper and Retail vertical; embarked on a completely new, large scale, experimental study on shopper research worth 1 million dollars, led the first completed VR shopper project - Highly experienced in data mining and data integration of small and big data Show less

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  Ipsos

  Oct 2020 - Jun 2021

  Associate Director

  Ipsos Public Affairs- Taking an active role in recruitment and building the team- Leading a small team in the end to end research execution of the public sector projects- Responsible for the growth and development of the team- Accountable for building new client relationships and growing revenue for existing clients - Accountable for the P&L across selected key Ministries and Statutory boards- Producing high quality insights and recommendations that are actionable

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  Blackbox

  Jun 2021 - Nov 2022

  - Leading a team of more than 10 members, responsible for their growth and development- Mentoring and providing guidance to the team on research skills and techniques and problem solving skills- Strong focus on public sector; highly experienced in public and business owners' sentiments and perceptions towards Government measures, initiatives, programmes or policies, branding and communications especially campaign evaluations, customer satisfaction, policy measurements and implications- Spearheading and/or overseeing >50 projects at any point in time Show less

  • Head of Public Policy

    Jul 2022 - Nov 2022

  • Research Director, Public Policy

    Jun 2021 - Jun 2022
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  Insights Table

  Jan 2023 - now

  Head of Analytics & Insights