Yucong Ma

Experience

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  Sanzhimaimai(We-Media)

  Oct 2019 - Jan 2021

  Co-Founder

  ● Composed and published professional Chinese and English articles on social media platforms● Recorded and edited Vlog videos and published on Bilibili,The Little Redbook, and Youtube had an average of 7,000 views per video, currently maintaining 2,800 subscribers● In Sanzhimaimai’s Wechat official account,○ Responsible for each week’s topic selection, content creation, and overall artistic design of articles on WeChat official accounts. The topics mainly revolve around international student life, including articles about the Spring festival in U.S., how high school students from different backgrounds applying for universities in the United States, the sharing of favorite restaurants near campus, and strategies for returning to China during the pandemic, etc.○ The strategies for returning to China during the pandemic reaches the highest reads and retweets. The reads are about 3000 and the retweets amount are 420. Show less

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  BlueFocus

  Jan 2021 - Mar 2021

  Media Planning Intern

  ● Responsible for planning, composing, and publishing media content on Weibo, Redbook, and WeChat official articles. Published more than fifteen articles with roughly 20,000 likes.● In the promotion campaign of Kinder’s Parent-Child Show Photo Collection, the main two Wechat official articles received 19,000 and 12,000 reads.Managed community outreach and data statistics after post-publication. I provided weekly statistics, which included reaching 40,000 impressions through social media and expanding to engage with 100 WeChat communities to boost popularity. In the 1st period, from March 1st to March 14th, the community engagement conversion rate reached 19.61%, while the influencer campaign (KOL) conversion rate was 2%. Show less

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  Letv pvt Ltd

  Mar 2021 - May 2021

  Media Marketing Intern

  ● Worked on the TikTok account, "The Daily Routine of the Marketing Department," with 2.5 million subscribers. Since joining this group and taking on a new role in daily video production for two months, I've gained approximately 1,500 new followers for the account. My role has also contributed to a 10% increase in video comments.● Designed the humorous office-based video script with snack advertisements inserted for the coordinated Chinese brands each week. The best promotion video was for Maltesers chocolate, having an impressive viewing rate of 15,000 and over 2000 likes.● In the LeTV employee welfare festival on April 14th, Responsible for the online social media operation and maintenance of offline activities. During the process, I updated the official LeTV Weibo account with posts, including text and images, and interacted with fans in the comments section. Each Weibo post received over 2,000 reads. Show less

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  Xi'an Senior High School

  Jul 2021 - Oct 2021

  Media Publicist Intern

  ● Contributed to the '130th Anniversary School Celebration' by managing the WeChat official account, organizing alumni videos, and planning cultural activities. Achieved more than 4,600 reads; each video received 1,000 more views within a month. Additionally, I played a crucial role in weekly WeChat articles; compared to the article views from April to June, there was a 10% increase from July to October(excluding August).● During the entrance exam open-day activity of the senior high school,Online: Responsible for writing the invitation letter and designing the overall layout for the WeChat official articles, and the two official articles received over 6,000 reads each.Offline: Taking charge of receiving ten groups of students' parents, introducing school information, and coordinating with teachers. Show less

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  The University of Texas at Austin

  Aug 2023 - now

  Teaching Assistant

  Communicated with students via email during office hours to help students learn and understand the class assignments and policies. Grading assignments for each week, providing feedback to each student, and reporting the student's condition weekly to the professor.