Daniel Proctor

Experience

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  Vision Pursuit

  Feb 2004 - Nov 2005

  Marketing Coordinator

  • Marketing of all events within print, web, and affiliate relationships• Implementation and management of lead generation campaigns • Responsibility for client & database acquisition via digital channels• Planning and management of digital platform

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  Zebra Interactive

  Jan 2005 - Jan 2006

  Account/Project Manager

  • Lead on Ferrari, Maserati & Mercedes Accounts• BDM & account management of franchise network• Planning and management of affiliate acquisition• Lead on account pitches• Management of off-shore development teams

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  CarterLondon Ltd

  Feb 2007 - Aug 2011

  Senior Account Manager

  Responsible for driving all strategic digital projects for Ballantine's, Chivas Brothers, Edmiston & Company and Walpole stakeholders. Managing creative and development teams producing all campaign and digital and projects. Special projects including Ballantine's Golf Championship digital and social campaigns 2009-2011, global intranet for Chivas Brothers and online carbon trading game for Deutsche Bank. Joint lead on account pitches and entrusted with growing the agency digital business.• Insight, planning and management of digital services• Client business and strategy development at board level• Copywriting for websites & marketing materials• Lead on Ballantine’s & Chivas Brothers digital accounts• Internal planning, strategy & management Show less

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  Sonin

  Sept 2011 - Feb 2012

  Account Manager

  • Account management across six clients• Client digital strategy development • Lead on account pitches• Social media development and management

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  SapientNitro

  Feb 2012 - Feb 2013

  Account Manager - Sky OSM

  Key Responsibilities• Sky Online Sales and Marketing account management• Social media research and development• Joint lead on campaign pitches and presentationsAchievements• Account management of 50+ Sky campaigns and projects• Lead on Sky MSN homepage take over Christmas event• Revenue generation in excess of £60,000 per month• Lead on several major online campaigns

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  Salmon

  Mar 2013 - Jul 2013

  Senior Account Manager - Audi UK

  Key Responsibilities• Senior client services management for Audi.co.uk account• Campaign and projects management• Management of account transition from previous agency• Stakeholder at all-agency campaign strategy meetingsAchievements• Management of successful account transition• 4 major web campaigns delivered• Delivery of 15+ BAU projects• Set up of BAU and campaigns tracking/reporting process

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  SYZYGY

  Aug 2013 - May 2016

  Key Responsibilities• New business and lead generation co-ordination• Responsible for Syzygy New Business team• Account director for key new accounts – Carlsberg and SAP• Co-ordinating and co-presenting innovation sessions to Financial Services sector• Key contact / stakeholder to clients up to board level• P&L accountable at Syzygy senior management / board levelAchievements• Lead on successful Carlsberg B2B account pitch• Acquisition of Cunard account through 4 month pitching process• Co-ordination of SAP global B2B campaign win through creative pitches• Generation of over £1 million new business revenue over 12 months• Set up of lead generation pipeline campaigns Show less Key Responsibilities• Account director for Mazda central campaigns, projects and platform development• Coordinator of all European localisation projects across 26 markets/19 languages• Management of Pan-European press portal re-development project• Development of project pitches and revenue generation• Key client services contact for Mazda to board level• Digital adviser to Mazda creative agency COSMOAchievements• Planning and delivery of 4 European new car reveal projects (Sept-Nov 2014)• Management and delivery of 30+ European projects• Co-ordinator and co-presenter at Mazda annual European seminars• Revenue generation in excess of €80,000 per month Show less

  • New Business Account Director

    Jan 2015 - May 2016

  • Account Director - Mazda Europe

    Aug 2013 - Dec 2014
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  Blueprint Partners

  Jul 2016 - Oct 2016

  Account Director Mercedes-Benz Vans Dealer Marketing Service

  Key Responsibilities• Planning and development of Dealer Marketing Service • Analysing business needs of both Mercedes-Benz UK and dealer network• Planning of DMS growth and service requirements from Q4 2016 through 2017 • Research and planning of DMS dealer levy and financial structure• Management of growth planner online tool projectAchievements• Analysis and reporting of dealer needs via online survey and nationwide site visits• Reporting of Mercedes-Benz Vans needs via board directors’ interviews• Set up and development of DMS framework and reporting structure• Management of growth planner online tool project (launch due Oct 2016)• Billing over £70,000 July to September Show less

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  Colloquial

  Mar 2017 - Jun 2017

  Account Director

  Key Responsibilities• Account lead BAT NGP - Vype Quality & eLiquids • Content strategy development lead on BAT NGP global pitch with JWT• Colloquial lead on global motorcycle pitch JV with JWT

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  SJR

  Mar 2017 - Jun 2017

  Account Director

  Key Responsibilities• Account lead Rio Tinto online content hub project

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  MullenLowe Profero

  Jan 2018 - Jul 2021

  Account Director

  Key Responsibilities• Account director for Harley-Davidson campaigns, platform development and CRM• International lead and contact across 35 countries• Coordinator of annual brand refresh across multiple platforms• Management of international always on lead generation platforms• Key client services contact up to board levelAchievements• Management and delivery of 10+ International campaigns• Development of new business pitches within Harley-Davidson account • New business support for successful Nord Anglia competitive pitch Show less

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  The&Partnership

  Feb 2022 - now

  Account Director
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  The Old Bank Wellbeing Trust Ltd

  Oct 2022 - Jun 2024

  Volunteer Counsellor
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  Counselling Plus

  Sept 2023 - now

  Volunteer Counsellor