Talk to sales Try for Free
Zenia Zerbinati

Zenia Zerbinati

Business Director

Followers of Zenia Zerbinati3000 followers
location of Zenia ZerbinatiMilan, Lombardy, Italy

Connect with Zenia Zerbinati to Send Message

Connect

Connect with Zenia Zerbinati to Send Message

Connect

  • Timeline

  • About me

    Partner Storyfactory - Corporate & Sustainability Director, Communication, Reputation, Purpose, Stakeholder engagement, Brand and Branding, Media

  • Education

    • Università Cattolica del Sacro Cuore

      1990 - 1994
      Business/Managerial Economics

  • Experience

    • Euro RSCG

      Jun 1992 - Dec 1995
      Business Director

      Main Clients: General Electric (b2b) - Loctite - Chanel - Panasonic

    • DDB

      Jan 1996 - Dec 1997
      Business Director and Strategic Planner

      Main Clients: Best Food (Knorr all brands) and Henkel (all brands)

    • Young and Rubicam

      Jan 1998 - Aug 2000
      Global Business Director and Strategy Director

      Main Clients: Barilla and Telecom (b2c and b2b).

    • Leo Burnett

      Sept 2000 - Dec 2008
      Vice President - International Head of Business and Strategy Director

      Main Clients: The Coca-Cola Company - McDonald's - Indesit Group.International Responsible for TCCC. Innovation member/spokeperson for Europe with Atlanta HQ. Italian Responsible for McDonald's including : business results - brand development - media - research and implementation. Two years' experience in Singapore with the same role.Worldwide Coordinator for the entire Indesit Group working on a new Brand platform.

    • Mullen Lowe Milan

      Jun 2009 - Dec 2017
      Executive Vice President - European Strategy Director

      Main clients: Unilever Group and SEAT (VW Group).Focus on circular economy and innovability for Corepla.Five years' experience with Corepla handling "circular economy and sustainability issue".Back-stop for Unilever Group. International involvement and work with London HQ for beauty and oral care category. International strategic planner in the think tank group who created the Lifebuoy's purpose platform. Back-stop in Italy for SEAT including all the strategic, maketing and communication activities. Responsible for Innovation Projcts with VW Germany and part of the VW International Innovation Group focused on the new mobility.Google Ambassador for Italy Show less

    • Affiliated with MDC Partners

      Jan 2018 - Dec 2019
      Managing Partner and Strategy Director

      Strategic consultant partner for the Foundation of Costa Crociere and the Richemont Group and Mercedes Foundation Laureus.Strategic and Communication Director for Grunenthal. Focus on the launch of Palexia.Responsible for CSR and innovation projects with major multinational clients (GE).Responsible for sustainability and innovation: communication initiatives and projects for Conai - Cial working on circular economy media and communication plan.Consultant to CEOs for media strategy, customer journey, and touchpoints strategy.Strategic advisor and consultant for Perfetti Van Melle Group (Selection). Show less

    • Storyfactory

      Jan 2020 - now

      Main clients: Arena Sportswear- Dolomiti Energia - Flowe - Federdistribuzione - Monini - Mutti - MM&A - Novartis- Sanofi - Università della Birra (Heineken)

      • Partner and Director for Strategy, Corporate Reputation, Brand, Stakeholder Engagement.

        Sept 2021 - now

      • General Manager Factory

        Jan 2020 - now

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by ENPA ONLUS - Sezione Milano on Apr 2008
      ENPA ONLUS - Sezione MilanoAssociated with Zenia Zerbinati

    • Independent Consultant

      Issued by JDRF International on Jan 2002
      JDRF InternationalAssociated with Zenia Zerbinati