Soumik Mukherjee

Experience

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  Infosys

  Nov 2011 - May 2014

  System Engineer/ Test Engineer

  -Trained in Business Intelligence (MSBI-Suite)-Worked on an internal data mining project using MSBI suite.-Trained in automation testing and scripting using QTP, ALM.-Worked on various projects of automation testing for an American bank holding company.-Part of a Core Team,a specialized unit of automation testing for the client.

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  SIBM Bangalore

  Jun 2014 - Feb 2016

  - Leading the team in organizing the first ever Model United Nations of SIBM Bengaluru.- Leading the team in organizing the International Fest of SIBM-B, Utopia 2015, which hosted international students across 25 countries under one roof of SIBM-B- Coordinating with various international students across Bengaluru and maintaining a cross-cultural exchange platform among them- Organizing guest sessions and workshops by professionals with international exposure - Food Coordinator for International Fest of SIBM-B, Utopia 2014- Heading the social media marketing for Utopia 2014- Organizing guest session by international professionals- Organizing a day with the kids of 'Sadashreya Anathashram' spreading smiles on the Christmas Eve.

  • Coordinator - International Relations Committee

    Feb 2015 - Feb 2016

  • Member - International Relations Committee

    Jun 2014 - Feb 2015
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  Emami Ltd

  Apr 2015 - May 2015

  Marketing Intern - Brand Management

  Brand : HEDesigned a Student Brand Ambassador Program to enhance brand awareness & relevance with the Target Group by being a part of college life1. Conducted Primary market research to understand the deodorant market and the present positioning of the HE brand in the consumer market.2. Conducted Secondary research on the various student brand ambassador initiatives by competitors in FMCG and other sectors.3. Formulated and strategized the main objectives to be fulfilled by the program.4. Designed and proposed a plan for the program covering the following - Creating Brand Awareness Initiatives (implementing the right balance of marketing mix in alignment with the brand’s image) to be handled at College/University level by the student brand managers (Covering: Brand activation/Experiential Marketing, Promotional activities, social media marketing, workshops and consumer research) - Student groups to be targeted - Process of selection - Duration of the program - Gratification - Monitoring processNew Product Development 1. Conducted Secondary research on the product lines that have an opportunity for HE brand to tread into and one which works in accordance with the brand’s present positioning.2. Conducted Primary research on few of the new product lines in pipeline, through Concept and Product testing3. Provided recommendations based on the analysis of the research and testingBrand activation and Launch campaign ideas1. Researched and analyzed the various brand activations and guerrilla marketing techniques conducted by other companies and the objectives achieved through them2. Designed brand activation ideas for HE in line with an upcoming event of the brand and its theme3. Suggested brand launch campaign for the new variant launch of HE deodorants Show less

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  Virtusa

  Apr 2016 - Feb 2017

  Associate Consultant - Marketing

  Handling Content and Brand Communications Marketing for Virtusa's Digital, Cloud and IoT services- Developing brand positioning and corporate content strategy for Global markets- Creating and managing content assets (case studies,brochures,videos,blogs etc) to ensure cross-platform customer engagements- Collaborating with event marketing teams for designing the corporate messaging and collaterals for the events- Creating social media marketing plans for events- Executing end-to-end email campaigns on Pardot platform to engage prospects- Assisting PR team with developing winning corporate presentations and RFIs for analyst briefings- Managing both internal and external brand building initiatives- Ghost-writing blogs and media articles for top management stakeholdersAchievements:- Developed a brand story for one of our solutions which was awarded the Innovative Product of the Year by one of the most prestigious international business awards (Stevie Awards). - Created winning RFIs for our growing IoT services which enhanced our previous ratings for two notable analysts Show less

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  Highway 905

  Feb 2017 - Oct 2022

  Global Marketing Lead

  - Strategizing and managing the end-to-end marketing activities both digital and offline for the company across global markets with major focus on US and Europe- Working with the top management in strategizing the brand positioning in the market and working towards ideating new opportunities and avenues- Managing and tracking the SEO, SEM activities of the brand and work with the website development team for optimizing the website - Managing the social media marketing channels, social media ad campaigns, email campaigns, media coverage and overall digital presence of the organisation to ensure a constant brand awareness among the target audience- Creating optimized and engaging landing pages for marketing campaigns leveraging keyword research, trend analysis and GetResponse tool for landing page designs- Developing marketing collaterals like event banners, promotional videos, social media graphics, case studies, brochures, infographics, whitepapers and email campaigns for the organisation to position our product portfolio across various channels- Managing the company's BTL activities to ensure successful and seamless execution of the events and trade shows- Assisting the top management in presentations to prospective clients and ensuring a customzied positioning strategy- Developing their overall blog strategy with focused SEO content and ghostwriting weekly blogs for the organization as a part of their Thought Leadership Series Show less

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  Marketing Launch Team

  Oct 2020 - now

  Co-Founder and CEO

  Scale your startup or established business, faster, with the power & flexibility of an all-inclusive digital marketing subscription service.

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  Loxperts

  Jun 2022 - Aug 2023

  Co-Founder & CEO
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  GrowthSpice

  Sept 2024 - now

  Co-Founder