Lisa Fishman

Experience

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  Premiere Radio Networks

  Jan 2007 - Jan 2009

  Inside Sales Assistant

  • Supported three National Account Managers by creating excel spreadsheets, managing expense reports, calendars, personal and business reservations, worked on International and Domestic travel • Cultivated on air and digital sales presentations for external clients such as Choice Hotels, Kohl’s, and US Army• Analyzed sales research with research and marketing departments using MRI Doublebase• Sold radio and online space to agencies such as Universal McCann, Initiative, and Merkley & Partners Show less

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  MADISONLOGIC

  Jan 2009 - Jan 2010

  Digital Account Manager for Online Technology network

  • Responsible for preparation of presentations explaining and detailing MadisonLogic network of sites • Developed new business by calling CMOs, CEOs, CFOs, and Marketing Mangers at top technology brands such as Microsoft, Xerox, Nokia, and Rackspace. Responsible for the integration of approximately 300 new contacts• Worked on proposals, contracts, completion reports, for both prospects and clients• Assigned a low producing sales territory and within 6 months brought it to exceeding the territory quota Show less

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  Turn Two Media

  Jan 2010 - Jan 2012

  Digital Development Manager for Online traffic

  • Responsible for SEO, SEM & direct response client campaigns for top US digital brands such as Match.com, Gilt Group, ShoeDazzle, eBates • Acted as liaison between digital advertisers & publisher traffic including email marketing, & direct response• Partnered with internal teams such as delivery, operations, and management to implement campaigns • Grew out revenue 56% over the first six months, hitting new company highs. Responsible for inputting sales numbers into Hitpath tracking system • As part of the creative team we assisted in marketing solutions to optimize both new and current campaigns including CPA, CPL, and direct response Show less

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  CBS Outdoor

  Jan 2012 - Jan 2013

  NY Metro & New England territory, Account Manager

  • Created marketing decks introducing CBS’ core capabilities to leading media agencies, including Universal McCann, OMD and Zenith• Won business of top brands including Mountain Dew, Time Warner Cable, General Mills, McDonald’s• Grew out agency territory by exceeding Quarterly goals by 20%• Assisted in creating campaign guidelines to ensure clients’ budgets were met• Reviewed and dissected sales numbers to improve delivery, resulting in multiple client renewals• Worked with internal teams such as marketing, creative, and operations to fulfill client deadlines Show less

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  Brand Connections

  Nov 2013 - May 2016

  Senior Client Services Manager

  • Leading force behind top agency accounts; truTV, Sprout, A+E Networks, Toys”R”Us. Focused in on campaign execution and over exceeding client marketing goals to gain further engagement and acquisitions• Increased client’s consumer facing exposure through co-branded partnerships, sponsorships and event activations with brands like Loews Hotels & Resorts, Baby Gap, zulily• Evaluated where the team can up sell across all accounts on multiple platforms including digital, social and on-site. Increased client revenue across the board by 75% in 2015• Manage and oversee trade show logistics (Comic-Con), including the coordination of special events, reconciling internal budgets and collaborating with external vendors• Mentor and supervise a team of two marketing coordinators on their day-to-day duties• NYC Culture Champion – Responsible for fostering positive office atmosphere and planning off-site events Show less

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  Hogarth & Ogilvy

  May 2016 - Mar 2019

  Project Director

  • Single point of contact between global clients (Pitney Bowes, BP Castrol, Starr EIB) and agency production teams across print, OOH, digital, retail, radio, and broadcast work• Collect project details and lay out program goals. Create key milestones of project life and keep a detailed status• Provide centralized customer focus, analyze projects, readdress concerns of all teams. Gather project experience and reusable data to improve methods moving forward• Start, organize and track projects lifespan, across multiple workstreams. Lead creative teams throughout project inception, revisions, and live date• Anticipate potential issues, then create/share metrics to track efficiency and outcomes• Retain quantitative data to influence global marketing trends and decisions. Develop client scopes, forecast yearly projections internally and with clients • Sit at the client’s office twice weekly to fully immerse the Ogilvy team within the client culture Show less

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  Ogilvy

  Mar 2019 - Feb 2022

  Program Director