Fikri Hidayatullah

Experience

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  Youtube Creator

  Jul 2018 - Oct 2021

  Content Creator

  1. Produced 108 end-to-end educational-entertainment videos (ideation, scripting, shooting, editing, YouTube SEO).2. Grew the channel to 37K subscribers and 6 million views through data-driven optimization (A/B thumbnail/hook testing, keyword research, clear CTAs) and repurposing to Shorts.3. Collaborating with event organizers and wedding planners in developing briefs, on-site coverage & live streaming, and producing highlight moments.

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  Samator Group

  Aug 2020 - Oct 2020

  Internship Trainee
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  KOMPAS GRAMEDIA

  Apr 2021 - Mar 2022

  Video Editor

  A multi-industry company in Indonesia that operates nationwide television, radio, printing, digital platforms, and news/educational content production.Job description:1. Edited and published 10 SEO-optimized news videos daily across YouTube, Facebook, and Instagram, ensuring timely delivery and visibility.2. Executed live streaming for high-profile indoor/outdoor events, maintaining technical precision and audience engagement.3. Collaborated with editorial teams to align video content with breaking news and trending topics. Show less

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  PT Ctrip Technology Indonesia (Ctrip360)

  Mar 2022 - Sept 2023

  Content Specialist

  The company is a digital marketing agency that focuses on maximizing brand sales through creative content strategies, KOL, and live streaming on social media.1. Successfully managed and scaled 20+ social media accounts (education, fashion, beauty, food and beverages, electronics, automotive) Achieved +150% average impression growth, boosting brand visibility and engagement.2. Creating and publishing 4+ high-quality content pieces daily for various brands, maintaining 100% KPI compliance.3. Leading the process from ideation to cross-platform content implementation, including social media and e-commerce, to design production concepts and guide hosts in sales strategies.4. Managing the entire content production process, including camera operation, video editing, and scriptwriting.5. Optimized Meta Ads & TikTok Ads, increasing client ROI through precise audience targeting andperformance analysis.6. Generated IDR 2.2B in revenue for Lanbena with ROAS 8x on videos TikTok.7. Developed multi-channel marketing funnels integrating paid, organic, and KOL campaigns and live streaming strategies, boosting sales conversions.8. Streamlined workflows between creative, finance, and analytics teams for agile campaign execution.9. Supervising e-commerce content strategy, optimizing product listings, and promotional materials for online sales growth. Show less

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  St. Gabriel's Pre - University

  Sept 2023 - Oct 2023

  Digital Marketing Specialist

  1. Increase account engagement with 2 video/image concepts per day (scripting, directing, editing, posting)2. Manage advertising budget in Meta Ads, Tiktok Ads, and Google Ads3. Increase follower growth and engagement through creative strategies4. Compile weekly reports to analyze account performance

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  HSB Investasi

  Oct 2023 - now

  Social Media Specialist

  A financial services company in the field of investment and forex trading that provides futures trading platforms, financial education, as well as Bappebti registered asset management services.Job descriptions: 1. Produced over 4,000 social media posts in one year, achieved 180% impression growth, boosting brand visibility and engagement, built a repeatable content operations playbook and delivered monthly progress readouts to stakeholders.2. Spearheaded end-to-end social media management (Facebook, Instagram, TikTok, YouTube, X, LinkedIn), publishing 2+ high-quality posts/day while growing and nurturing live audiences across social media, webinars, and offline workshops to educate clients and drive engagement.3. Creative lead managing daily content production ensuring alignment with KPIs and creative standards, conducted weekly review sessions and mentoring for team.4. Developed and executed content strategies by planning, scripting, and directing creative concepts while collaborating with cross-functional teams (Business Development, Compliance, SEO) to align campaigns with business objectives.5. Developed AI-assisted content strategies for automated design creation.6. Managed Meta Ads, TikTok Ads, and Google Ads using ROI-driven strategies while closely coordinating with the finance team to optimize budgets.7. Utilizing AI-powered analytics tools to track campaign performance and adjust strategies in real-time.8. Enhanced brand authority through live streaming (YouTube, Instagram, Facebook) and served as on-camera talent/host for financial content.9. Collaborated with KOLs to amplify reach and credibility in the investment sector. Show less