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Florence Tan, MBA (UK)

Florence Tan, MBA (UK)

PA to SVP, International Sales & Marketing

Followers of Florence Tan, MBA (UK)2000 followers
location of Florence Tan, MBA (UK)Shah Alam, Selangor, Malaysia

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  • Timeline

  • About me

    Director Of Sales and Marketing

  • Education

    • Stamford College

      -
      Advanced Business Administration and Management, General

    • University of Sunderland in London

      -
      Master of Business Administration - MBA Business Administration and Management, General

  • Experience

    • Star Cruises

      Jan 1998 - Dec 2006
      PA to SVP, International Sales & Marketing

    • Star Cruises c/o Genting International

      Jan 2007 - Dec 2008
      Assistant Sales Manager

      Corporate Sales

    • GOODNITE SDN BHD

      Jan 2009 - Dec 2009
      Sales & Marketing Manager - Hotel Project

      Corporates Sales - Hotel bedding industry

    • Sunway Resort

      Dec 2009 - Jun 2019

      Essential Job Functions: Provide leadership in determining overall strategic direction of the Sales Department at each hotel in order to improve performance. Maintain awareness of market conditions, pricing trends, seasonality and mix of business for each hotel within the company. Seek to exceed budgeted room revenues and demonstrate positive RevPar growth for each hotel and the company.Evaluate and track hotel revenue performance against budget and brand benchmark. Utilize sales & marketing tools and reports to maximize hotel revenues and Revpar – STAR, Hotelligence, reader board, etc. Assist in the recruitment for open sales positions and participate in interviews for all sales positions within the hotels. Conduct regular property visits to identify areas of opportunity and develop strategic action plans. Mentor Directors of Sales and Sales Leaders through weekly calls. Meet and develop relationships with top accounts for each hotel and participate in property blitzes and key site tours. Assist hotels with developing budgets and business plans. Complete monthly reports and analyses. 收起

      • Director of Sales

        Jun 2015 - Jun 2019

      • Assistant Director Of Sales

        Dec 2009 - May 2015

    • Eastin Hotel Kuala Lumpur

      Aug 2019 - Jun 2022
      Director of Sales and Marketing

    • Pullman Kuala Lumpur Bangsar

      Jun 2022 - Sept 2023
      Director of Sales and Marketing

    • Wyndham Grand Bangsar Kuala Lumpur

      Sept 2023 - Jun 2024
      Director of Sales and Marketing

      Pre-opening and enthusiastic participation in Rebranding project for Wyndham Grand Bangsar Kuala Lumpur (formerly known as Pullman Kuala Lumpur Bangsar)

    • Dorsett Grand Subang Hotel

      Jun 2024 - now
      Director of Sales and Marketing

      Commercial director, plan, organise and oversee marketing-related sales programs and budgets, and implement revenue targets and budget goals. Evaluate team progress, participate in securing sales, identify new ideas that will help drive the business and solve problems through interpersonal skills and effective communication. Design the company's overall marketing strategy.

  • Licenses & Certifications