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Talitha O.

Talitha O.

Database Coordinator

Followers of Talitha O.206 followers
location of Talitha O.United Kingdom

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  • Timeline

  • About me

    Performance Marketing Specialist | ex-VICE

  • Education

    • The Sixth Form College, Solihull

      2014 - 2016
      BTEC Extended Diploma Health and Social Care D*D*D*

      Activities and Societies: Student Ambassador

    • Avado

      2018 - 2019
      Digital Marketing Level 3

  • Experience

    • Hunters Moor Neurorehabilitation

      Aug 2014 - Sept 2014
      Database Coordinator

      • Research health centre contact information• Making calls • Adding new professional contact information• Manage and update Data within Microsoft Applications• Liaise with professionals and PA’s

    • Infectious Media

      Sept 2018 - Jul 2020

      - Manage campaign delivery for retail clients across various digital channels (Paid Social, Display and Video)- Thinking innovatively to generate and lead integrated marketing plans that meet target audiences’ goals, stimulate revenue growth, and new customer acquisition (clients: Marks and Spencer and John Lewis). - Streamlining the activation team trafficking process, in order to establish a more efficient way of working. - Interpreting data to provide post-campaign analysis to clients. Show less

      • Campaign Executive

        Sept 2019 - Jul 2020

      • Ad Operations Executive

        Sept 2018 - Sept 2019

    • Self-employed

      Jul 2020 - Sept 2020
      Paid Social Manager

      - Working to build brand awareness for clients, such as upcoming music artists YSK and Broox, across Meta and YouTube- Generated an 82% increase in YouTube video views for independent artist YSK's latest music video which resulted in upweight in budgets for next music video.

    • VICE Media

      Sept 2020 - Jun 2024

      - Forecasting and managing inventory across all international campaigns to ensure full delivery.- Management of £250K+ (VMG x Levi's Sustainability campaign £540k) digital brand campaigns across social, video & display advertising- responsible for trafficking, pacing & optimising throughout to ensure over-delivery across all campaigns. - Organic & Paid Social Media Management across all platforms incl. Meta, Instagram, Snapchat, Twitter, Tik-Tok.- Analysis & reporting of campaigns to build client-facing reports (salesforce datorama dashboards, PCA's and weekly campaign commentary). Show less

      • Campaign Manager

        Jun 2022 - Jun 2024

      • Associate Campaign Manager

        Sept 2020 - May 2022

    • Battersea

      Jun 2024 - now
      Performance Marketing Specialist

  • Licenses & Certifications

    • Campaign Manager Certification

      Google
      Feb 2019

    • The Fundamentals of Digital Marketing

      IAB
      Aug 2018

    • The Beauty Academy Diploma - Eyelash Extensions

      Associated Beauty Therapists
      Jan 2018

  • Volunteer Experience

    • Volunteer

      Issued by South Warwickshire NHS Foundation Trust on Jul 2012
      South Warwickshire NHS Foundation TrustAssociated with Talitha O.

    • Volunteer

      Issued by Central England Rehabilitation Unit on Mar 2012
      Central England Rehabilitation UnitAssociated with Talitha O.

    • Volunteer

      Issued by ENTRAIDE MUTUAL AID on Sept 2014
      ENTRAIDE MUTUAL AIDAssociated with Talitha O.

    • Event Manager

      Issued by University of Reading Afro-Caribbean Society on Sept 2017
      University of Reading Afro-Caribbean SocietyAssociated with Talitha O.