Luiz Henrique Mizukami

Experience

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  SBS International Bookshop

  Jul 2005 - Jun 2008

  • Marketing and Communication Assistant

    Jul 2006 - Jun 2008

  • Trainee

    Jul 2005 - Jul 2006
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  AUTOHONDA

  Jun 2008 - Mar 2010

  Marketing and Communication Advisor
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  KPMG Brazil

  Mar 2010 - Apr 2011

  Market Intelligence Analyst

  Reported to the Knowledge Management Manager• Collecting, managing, analyzing and disseminating information on customers, competitors, market segments in which the company operates, trends and potential markets;• Monitoring competition and market trends;• Mapping and studying various market segments;• Creation and updating content for internet and intranet.

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  SIMPRESS

  Apr 2011 - Apr 2019

  Reported to the Marketing Director and CEO • Team management in Communication, Marketing, Market Intelligence (Analytics and CRM) and Prospection (Lead Generation/New Business) areas – total of 23 people;• Digital Marketing (Inbound Marketing, SEO, AdWords, Analytics, Ads) and Social Media (Blog, Facebook, LinkedIn, YouTube);• In-house event construction and definition of sponsorship strategy throughout Brazil;• Creation and Integrated Design in all channels and communication material;• Qualified-Lead Generation: Identification, segmentation and prospection of new opportunities for sales teams at national level;• Market Intelligence: CRM Cells and Analytics with managerial reports, competition analysis, market studies and strategy for opening up new businesses;• Strategic planning and budget administration;• Integration with advertising agencies, press services, and negotiations with suppliers.Highlights: Brand repositioning and management (2015 with Samsung and 2018 with HP), repeated in all communication channels and publics; Construction of new sites, blogs, SEO strategy and sponsored links, maximizing brand exposure and generating leads; Strategic planning, Inbound Marketing study and deployment to attract, convert, close and enchant customers; Consolidation of the 360º Lead Generation model (identify, map, qualify, schedule visits for the national commercial team), attaining expressive market-share in relation to new businesses; Analytical mindset in Result Marketing; Planning and launch of new market-positioning with solution platform (SaaS). Show less Reported to the Marketing Manager • CRM: system (Microsoft Dynamics) improvements with workflow and continuous development to keep the database up to date;• Data updating with the main market rankings (Exame, Valor Econômico, and IstoÉ Magazines);• Leadership in marketing campaigns (E-mail Marketing);• Base segmentation, A/B tests, optimization of opening rates and clicks (CTR);• Deployment of corporate indicators (KPIs) to support strategy and "end-user reports";• Coordinating market statistics, providing informative reports;• Market and competition studies;• Win/Loss Analyses;• Lead Generation: potential-market analysis, qualification-process management; defining target public for new business opportunities;• "Multi-generation" of leads (Data Gathering, Internet, E-mail Marketing, Events, Traditional Media);• Monitoring and aiding commercial strategy design.Highlights: KPI definition for Marketing and Market Intelligence areas; Management of indicator levels (CEO, Directorate, Management); Responsible for implementing the sales pipeline (CRM); Planning, creation and management of the Lead Generation model; Strategic alignment in utilizing Marketing tools to Generate Business. Show less Reported to the Marketing Manager • Structuring the market intelligence area; strategic area planning with short-, medium- and long-range view; defining the main KPIs.Highlights: Dashboard delivery (analytical and managerial) with sales cycle (<36 months), and details by product, category, quantity, company, value; Recurring Reports: sales, page production, installations; Presentations to Directorates and Management (sales meetings, board meetings); Analyses of markets and main players; Structuring market data for scenario and future analysis. Show less

  • Marketing, Market Intelligence and Lead Generation Manager

    Jul 2015 - Apr 2019

  • Market Intelligence Coordinator

    Aug 2013 - Jul 2015

  • Senior Market Intelligence Analyst

    Apr 2011 - Aug 2013
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  Eu Monto

  Sept 2019 - Dec 2021

  Empreendedor

  Mais que uma Loja LEGO, acreditamos em um brinquedo livre, que incentiva as crianças a pensar fora da caixa e sonhar infinitas possibilidades!

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  GPeS

  Sept 2019 - Dec 2019

  Head Of Digital

  • Foco em Marketing Digital para clientes no segmento de Saúde;• Acompanhamento de Performance Digital (Inbound Marketing, SEO, AdWords, Analytics, Ads);• Gestão de Redes Sociais (Blog, Facebook, Instagram, LinkedIn, Twitter, YouTube);• Monitoramento e Métricas para análise e definição de estratégias;• Integração com áreas de atendimento, planejamento e criação de acordo com a estratégia de cada cliente.

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  Dedalus Prime

  Dec 2019 - now

  Product and Marketing Manager

  Reporte a Diretora de Marketing• Gestão de equipes nas áreas de Business Development e Marketing;• Marketing Digital - Estratégia de conteúdo e Performance, englobando Inbound Marketing, SEO, AdWords, Analytics e Ads. Gestão de calendário e conteúdos para redes sociais de acordo com a estratégia (Blog, Facebook, Instagram, LinkedIn e YouTube);• Eventos - Planejamento, estratégia e negociação de eventos próprios e patrocínios (modelo online e presencial);• Comunicação - Desenvolvimento de linha criativa e integrada 360º em todos os canais e materiais de comunicação (Português, Inglês e Espanhol);• Assessoria de Imprensa - Planejamento integrado de pautas de acordo com a estratégia de fortalecimento de marca e construção de cases relevantes para o negócio;• Business Development - Identificação, segmentação e prospecção de novas oportunidades para os times de vendas (Brasil e América Latina);Destaques:• Construção de novo site, blog e estratégia de SEO e links patrocinados maximizando a exposição da marca e gerando leads;• Planejamento estratégico, estudo e implantação do Inbound Marketing com o objetivo de atrair, converter, fechar e encantar os clientes;• Estruturação e KPIs para as áreas de Business Development e Produtos;• Mindset analítico para Marketing de Resultado. Show less