
Ju Lee Wong
Dietitian & Administrator

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About me
Digital Communication Specialist @ UNICEF | Leading Digital Communication Strategy
Education

Leeds Metropolitan University
2002 - 2006Bachelor of Science (B.Sc.) Dietetics/DietitianActivities and Societies: Community Action at Leeds Met (CALM) - Contributed to the production and distribution of handouts on recycling.- Volunteered at the Jumbo Sale (Hyde Park, Leeds) and the Winter Tea Party for the elderly (Beckett Park, LMU)

Taylors College
2001 - 2002A Levels ScienceActivities and Societies: Christian Fellowship A-Levels
Experience

Oriental Merchant
Feb 2007 - Apr 2007Dietitian & Administrator• Screening current and potential products with the UK Healthy School Meals Guidelines and producing appropriate recipes.• Managing the office administration and assist in handling stock movements

DRAFTFCB INTERACTIVE
Jul 2007 - Sept 2010• On top of managing the current accounts (British Council and S.C. Johnson & Son (M) Sdn Bhd), also managed media planning for Barkath (Sunquick) since November 2009.• Also manage & train my junior colleagues in becoming familiar with the media planning & media research processes (Jan 2010 to date). • Manage media planning for Isuzu account (Aug 2007 – Apr 2008) and British Council account (since Jan 2008).• Assist in media planning for S.C. Johnson account since Jul 2008. • Assist in media buying, negotiation and monitoring of competitor ads.
Junior Media Planner
Jul 2009 - Sept 2010Media Executive
Aug 2007 - Jun 2009Media Freelancer
Jul 2007 - Jul 2007

Ihub Media
Jan 2011 - Jun 2012Account Executive• Present and develop sales proposals & sponsorship packages tailored towards the brand, product requirement and objective of clients.• Manage media advertising campaigns with clients, from campaign planning to execution.• Post mortem studies and analysis on campaign effectiveness.• Manage and further enhance existing relationship with strategic accounts and develop business with potential clients that have not been approached.

IH Media Sdn Bhd
Jul 2012 - May 2013Senior Account Executive1) Design digital campaign proposals and packages• Present and develop sales proposals & sponsorship packages tailored towards the brand, product requirement and objective of clients.2) Manage execution of the campaigns• Manage advertising campaigns & production projects with clients from strategy and campaign planning to execution – liaising with designers, copy-writers and developers. • Coordinate and liaise with designers, copy-writers and developers, of different nationalities, for the running of smooth and successful digital campaigns.3) Post-campaign monitoring and analysis• Post mortem studies and analysis on campaign effectiveness.4) Relationship building with clients• Manage and further enhance existing relationship with strategic accounts and develop business with potential clients that have not been approached.In this period, I managed campaigns for Reckitt Beckinser, L'Oreal, Honda, Eucerin and Newell Rubbermaid. Show less

People's Park Baptist Church (PPBC)
Oct 2013 - Jan 2017Ministry Staff1) Communications• Work towards maintaining clear channels of communication between the ministry groups to the total church body• Manage the promotional communication to reach non-members2) Event coordination• Establish themes, plan and evaluate church-wide events, mainly Easter and Christmas services. Recently completed the 35th anniversary event.• I create and plan variety of performances, edited scripts and directed productions for various events.• Assist in planning and evaluating events.3) Music ministry• Coordinate and manage music ministry team members.• Work with appropriate committees to produce special events and programs.• Monitor the purchasing, maintenance and replacement of all music-related equipment and instruments.• Keep informed on music methods, training materials, promotion and administration.4) Young adults ministry• Coordinate and manage the young adults ministry.• Plan and direct gatherings, retreats and trips to fulfill specific objectives.• Counsel youth and young adults (aged 15-29) when necessary.5) Leadership• Assist in the planning and direction of the church as a whole. Show less

Splash Interactive Group
Feb 2017 - Sept 2017Account Manager1) Design digital campaign proposals and packages• Present and develop sales proposals & sponsorship packages tailored towards the brand, product requirement and objective of clients.2) Manage execution of the campaigns• Manage digital campaigns & production projects with clients from strategy and campaign planning to execution – liaising with designers, copy-writers and developers. • Coordinate and liaise with designers, copy-writers and developers, of different nationalities, for the running of smooth and successful digital campaigns.3) Post-campaign monitoring and analysis• Post mortem studies and analysis on campaign effectiveness.4) Relationship building with clients• Manage and further enhance existing relationship with strategic accounts and develop business with potential clients that have not been approached.In this period, I managed campaigns for Citibank and Digi. Show less

UNICEF Malaysia
Oct 2017 - now1. Digital strategy2. Content strategy3. Networking and partnerships4. Celebrities and special events5. Global priorities and campaigns6. Resource mobilization support7. Management8. Monitoring and evaluation9. Capacity building and support 1. Develop the digital fundraising strategy and annual workplan2. Implement digital fundraising strategy and initiatives3. Develop digital leadership to coordinate and synergise fundraising digital efforts4. Create dashboards and metrics on Digital Performance Measurement5. Implement technological solutions to support digital fundraising strategy6. Analysis of best practices, opportunities, trends and innovation 1) StrategyDevelopment of digital fundraising strategy2) Operations & ReportingOversee day to day operation of individual fundraising activities in digital channels3) OptimizationOptimize acquisition and retention of pledge donors through digital channels4) Emergency FundraisingExecute emergency fundraising campaigns
Digital Communication Specialist [NO-C]
Aug 2024 - nowDigital Fundraising Officer [NO-B]
Jul 2022 - Aug 2024Digital Fundraising Officer [NO-A]
Oct 2017 - Jun 2022
Licenses & Certifications
- View certificate

Strategic Communication for Leaders
LinkedInMay 2025 - View certificate

Be the Manager People Won't Leave
LinkedInJan 2022
Volunteer Experience
Camp Organizer
Issued by People's Park Baptist Church (PPBC) on May 2008
Associated with Ju Lee WongOrganizing Committee
Issued by Bukit Gasing Leadership Services on Aug 2010
Associated with Ju Lee WongEvents organizer
Issued by Leeds Chinese Christian Church on Jan 2003
Associated with Ju Lee WongSecretarial & Administrative Work
Issued by Bukit Gasing State Assembly Service Center on Mar 2008
Associated with Ju Lee Wong
Languages
- enEnglish
- chChinese (simplified)
- maMalay
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