Manuel Prieto Hurtado

Experience

• 

  Holding Viña Concha y Toro

  Dec 2014 - Jan 2015

  Internship in the export management department

  As part of the export manager team at 'Quinta de Maipo,' I was tasked with analyzing 11 countries to identify potential market opportunities. Through my analysis, I compared the industry's scenario with the company's situation to identify areas of potential growth. To support my analysis, I created a database using exportation data from 2010-2014 within the wine export industry. By providing valuable insights and strategic recommendations based on this analysis, I contributed to the company's success in expanding its exports Show less

• 

  Walmart

  Oct 2016 - Oct 2021

  • Adapted the pricing strategy for offline stores during the uncertain pandemic years, collaborating with the online team to ensure a seamless cross-platform experience, boosting brand recognition and customer satisfaction in 300+ stores• Devised a new data consolidation system and dashboards to automate the area’s data-driven processes, enabling efficient tracking of key KPIs and actions. Optimization enhanced team productivity by reducing waiting time for information by 85% • Established the necessity for historical market share tracking as a critical KPI and developed a comprehensive system, subsequently becoming a cornerstone weekly report consulted by the entire department for strategic guidance

  • Pricing Analyst

    Jun 2019 - Oct 2021

  • Comercial Analyst

    Oct 2016 - May 2019
• 

  Delivery Hero

  Oct 2021 - Jul 2024

  • Crafted and implemented a client-oriented pricing strategy for the whole supermarket, achieving front margin objectives and driving a 30% growth in orders• Executed the budgeting process for the commercial area’s key KPIs, ensuring alignment with strategic objectives and developing a robust framework for tracking performance metrics, facilitated the achievement of goals in the first semester of 2024• Managed and trained a team of four, effectively delegating tasks to exceed goals by 5% and boost sales by 36%, leading LATAM in order share for perishables• Orchestrated annual negotiations with CPGs, developing strategic frameworks, overseeing timelines, and refining approaches, resulting in a 55% increase in investments and the fulfillment of annual goals• Led cross-functional and cross-country initiatives to address consumer-reported issues, resulting in 10+ successfully implemented solutions• Designed and launched a nationwide fresh meat department, integrating direct suppliers with centralized hubs, creating seven jobs, and increasing sales by 64%• Undertook the expansion of the Fruit and Vegetables system by integrating seven new stores in three regions, increasing sales by 20% and assortment by 30% in those stores Show less • Spearheaded an innovative system for fruit and vegetable acquisition, quality control, and distribution by leveraging local producers in the central market, resulting in a 30% cost reduction, a 43% order increase, and a blueprint for other markets• Directed the P&L development for the Fruit and Vegetable new project, analyzing costs and revenues to drive profitability, resulting in a 20% increase in profitability within the first year• Launched Chile’s first "weigh-able" project, enabling the sale of variable weight products, reducing costs by 15% across 10+ SKUs• Constructed a 0% shrinkage strategy, automating processes to achieve a 39% expense reduction and a 36% waste decrease Show less

  • Senior Manager, Category Strategy and Business Development (Team Lead)

    Aug 2022 - Jul 2024

  • Category Manager

    Oct 2021 - Aug 2022
• 

  IESE Business School

  Sept 2024 - now

  MBA