Mohammad YOUSEFI

Experience

• 

  Naturesonly

  Dec 2007 - Feb 2012

  Marketing Expert

  - Implemented marketing tasks, including organizing promotional campaigns, developing marketing collateral, and coordinating events to enhance brand presence.- Collaborated with sales teams to ensure effective execution of marketing activities and optimize outreach efforts.

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  L'Oréal

  Apr 2013 - Mar 2021

  - Developed targeted marketing plans for three key groups: Healthcare Professionals (HCPs), pharmacists, and customers, ensuring alignment with each group's unique needs.- Collaborated with target groups to strategically position Vichy and La Roche-Posay in the market through tailored initiatives and activities that reflected the brands' core DNA.- Focused on maximizing ROI and driving financial growth while increasing brand visibility in the market.- Led the development and cultural adaptation of the brands for various markets, maintaining global consistency while catering to local preferences.- Managed a team of brand managers and merchandising professionals to ensure the execution of brand strategies and initiatives aligned with overall business goals. Show less

  • Group Brand Manager

    Apr 2016 - Mar 2021

  • Brand Manager

    May 2014 - Mar 2016

  • Marketing Executive

    Apr 2013 - Apr 2014
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  Dr.Abidi Pharmaceuticals

  Apr 2021 - Mar 2022

  Marketing Manager

  - Developed and executed marketing strategies for 10+ new brands within the consumer healthcare division, encompassing 37 SKUs.- Led a team of 7, including 3 Brand Managers, fostering a culture of creativity and strategic thinking.- Oversaw product development and marketing campaigns for Gastro, Cough & Cold, Kids, and Pain franchises

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  Goldiran

  Jul 2022 - Sept 2024

  Corporate Marketing Manager

  - Developed and standardized marketing processes across 10 subsidiaries, aligning activities and improving collaboration.- Designed the marketing function's organizational chart and communication framework to enhance internal efficiency.- Collaborated with HR to implement internal branding and employee branding initiatives, strengthening corporate culture and brand alignment.- Managed strategic initiatives that earned recognition as the Most Popular Brand in Home Appliances, leading a team of five Brand Managers to exceed KPIs. Show less