Laura McNally

Experience

• 

  Telefónica Germany

  Jan 2013 - Dec 2014

  Driving coordination between agencies, internal and external stakeholders to plan, coordinate and deliver CRM and online Cross-and Upselling activities to increase existing customer’s valueWorking with internal teams to design and implement Member-Gets-Member programs, automatic processes and campaigns to increase revenue and promote long-term growthMonitoring of campaigns, KPI Tracking and identification of measures for improvement Engaging with internal stakeholders and marketing agencies to plan, coordinate and deliver direct marketing campaigns for the loyalty and rewards program to drive member enrolment, engagement and retentionCreation and implementation of marketing communication such as newsletters, online bill notification and welcome communication within the loyalty and rewards program

  • Junior Marketing Manager, CRM-Cross&Upsell

    Dec 2013 - Dec 2014

  • Junior Marketing Manager, CRM-Inlife Communications

    Jan 2013 - Dec 2013
• 

  Macmillan Education Australia & New Zealand

  Mar 2015 - Sept 2015

  Marketing Assistant

  Collaborating with creative team to produce marketing and promotional materials Assisting the marketing Manager with the delivery of marketing campaigns Helping conduct and collate findings from market researchManaging web shop, reviewing and updating content and recommended improvements

• 

  Epay, a Euronet Worldwide Company

  Feb 2016 - May 2017

  European Product and Operations Manager Key Accounts

  Managing top tier accounts Apple and Google on a strategic and operational level Coordinated a team of European Country Managers implementing iTunes and Google gift card solutions in Europe Coordinating product launches, product-range extensions, and promotional campaigns Leading the technical set-up, production, inventory management, forecasting, reporting, invoicing and roadmap management for Apple and Google gift cardsImplemented first PIN printing solution on ATMs in India as an initiative to enter the Indian market and grow sales revenue for Google and AppleDrove coordination between Apple and Paypal Germany to implement Paypal as a new sales channel for Apple gift cards; Technical set-up, planned customer journey and marketing campaigns while adhering to brand guidelines and business objectives Show less

• 

  Burda Studios Publishing GmbH

  Jun 2017 - Apr 2019

  Online Marketing Manager CRM

  Developing, implementing and monitoring email marketing strategy for BUNTE.de (leading digital content destination for women, 13 Mil. UU), including strategies to increase email subscriptions, user retention and determining KPIsCreating email sequences, templates and campaigns; managing email lists, performing A/B tests, measuring campaign success and reporting key metrics Worked alongside management to re-evaluate value proposition and develop paywall and premium user model for BUNTE.dePlanned and implemented CRM strategies and campaigns for newly launched loyalty program to increase customer loyalty and reduce costs of user generationDrove development of an internal user and website management tool as digital product owner Implemented GDPR and online customer service processes Show less

• 

  Telefónica Germany

  May 2019 - now

  Senior Online Marketing Manager

  Providing end-to-end ownership of the Onsite Communication journey and data driven Marketing Campaigns ensuring new customer acquisition targets Directing multi-department teams running onsite and offsite marketing activities and corporate campaigns ensuring consistent customer experience across all touchpointsDeveloping and implementing digital initiatives and strategy to continuously increase the conversion rate; managing, testing and implementing conversion points, optimizing landing pages and call-to-actions, performing A/B tests and optimizing conversion pathsCollaborating with key business partners to plan and coordinate go-to-market campaigns and promotions for their flagship productsWorking with creative agencies to produce digital media and craft marketing copy Show less