Cyla Panin

Experience

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  Scribe Marketing and Communications Inc.

  Jul 2013 - Jan 2016

  Owner

  Working with clients in areas including real estate, security and accounting, I created social media and content marketing strategies, monthly content calendars and templates, web content, and print collateral. I worked with each client to find their company’s story and leverage it strategically to reach business goals. I managed projects and client relationships with a service-focus and oversaw freelancers and contractors to ensure quality and alignment of objectives. I also worked with local media personalities on social media takeovers and trained employees on using social media for business. I wrote articles on using social strategically for Bplans and Secrets of Entrepreneurship. With Scribe Marketing, I specialize in content creation and social media management. My background in creative writing gives me an edge in the ability to tell marketing stories and my experience in social media management gives me the skills to strategize and share those stories across social media channels. A strong social and content strategy allows your business to grow brand awareness, assert your authority in your field, add value to customer experience, and grow a vibrant community. People hate ads, but they love stories. It’s not about fooling your audience into believing that there is no advertisement underneath the story — it’s about making the story funny or touching enough that people are willing to accept the ad in exchange for an emotional experience.At Scribe, we tell your story.I've been fortunate enough to work with the following clients: Alberta Security College, Lynn Donaldson & Associates, Jibe Accounting, Ermak Plumbing and Heating, KidSport Calgary, Mike Dreger Real Estate, CWS Fiberglass Technology, Proven Plumbing, and NuVista Homes. Show less

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  BuzzFeed

  Mar 2015 - Dec 2016

  Contributor

  Working with the Senior Canada Editor, I pitched and wrote compelling content for BuzzFeed’s Canadian audience. I tapped into what the audience was looking for — generating more than a million views in two days with one of my posts.

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  Southern Alberta Institute of Technology (SAIT)

  Aug 2015 - now

  As a member of the Communications team, I strategically planned and executed projects that enhanced and protected SAIT’s reputation, with an emphasis on client and institutional goals. Along with compelling storytelling for both internal and external audiences, I wrote scripts and speeches for SAIT’s executive. Through this role, I took a holistic approach to communications, balancing client requests with strategy to ensure messages were audience appropriate and effective. Editing and proofreading were also a major focus of my work. Show less As the editor of SAIT's intranet, I shared the institution's story with its internal community through researching and writing original content for the site, focusing on telling stories of SAIT’s innovations, offerings and events. I worked closely with schools and departments to ensure their website contributions aligned with SAIT’s strategic goals. As part of the Communications and Marketing team, I came up with story ideas and created editorial plans and internal and external strategies that enhanced SAIT’s reputation and brand. Show less

  • Manager, Strategic Content

    Sept 2022 - now

  • Strategic Content Team Lead

    Feb 2019 - Sept 2022

  • Communications Specialist

    Dec 2017 - Feb 2019

  • Communications Coordinator

    Aug 2015 - Dec 2017
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  ABRAMS

  Sept 2021 - now

  Author (YA Fantasy)

  My first YA fantasy, STALKING SHADOWS, released from Amulet/Abrams September 2021. My second YA fantasy, BEGUILED, released Aug. 23, 2022.