
Shivi Bindra
Assistant Manager- Client Servicing

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Skills
Account ManagementAllyshipBudgetsBusiness DevelopmentBusiness Growth StrategiesBusiness Relationship ManagementCorporate EventsCRMCustomer Satisfaction (CSAT)Digital MarketingDiversity & InclusionFranchise DevelopmentFranchisingIndependent ThinkingManagementMarketing StrategyMarket ResearchPresenterProject ManagementProjectsSMOSocial MediaAbout me
A highly accomplished and results-driven Digital Marketing Account Director with 14 years of extensive experience in leading client-servicing teams, managing large-scale digital marketing campaigns, and building long-term client relationships. Adept at developing and executing strategic digital marketing plans, optimizing ROI, and ensuring the highest level of customer satisfaction. Expert in cross-functional collaboration, data-driven decision-making, and team leadership, with a passion for driving innovation and delivering measurable results across various digital channels. Key Skills: Client Servicing & Relationship Management, Team Leadership & Development, Campaign Management, Budget & Resource Management, Cross- Functional Collaboration, Brand Development & Positioning, Project Management & Process Optimisation, Analytics & Reporting, Client Presentations & Communication, Social Media Strategy
Education

Sophia Girls High School
-Secondary
Institute Of Management Studies, Ghaziabad
2009 - 2011Master of Business Administration (MBA) Marketing
S.D. Jain Girls College
2005 - 2008Bachelor of Arts (B.A.) English and Economics
M.L & J.K.Girls College
2004 - 2005Senior Secondary
Experience

Franchise India Brands Limited
Feb 2011 - Jun 2013Assistant Manager- Client Servicing• Formulating Strategy for Social Media Campaigns. Plan & execute all Social Media Marketing activities (Face book Communities, Twitter, Linked In, Blogs, press releases… n many more activities), manage the Website Designing for the Clients.• Delivering informational presentations to potential clients and assists throughout completion of application process while strengthening client relationship.• Consummate professional with excellent planning, execution, monitoring and resource balancing skills, attention to detail as well as the ability to build and lead effective teams. • Servicing the Clients in terms of Marketing Activities, Expansion Plans Show less

AdGlobal360 - Google Partners
Jun 2013 - Jun 2014Manager- Client Servicing• Formulating strategy for PPC & SEO Campaigns. Plan, Execute & Manage Search Engine Optimization, Paid Ad Campaigns on Google, Yahoo & Bing networks. • Formulating strategy for Social Media Campaigns. Plan & execute all Social Media Marketing activities (Face book Communities, Twitter, Linked In, Blogs, press releases… n many more activities), manage the Website Designing for the Clients.• Work with the in-house creative & technology teams to best leverage digital media to help meet the desired consumer acquisition, Advertising, PR & Marketing goals.• Have Good Knowledge about “Digital Marketing Tools” as “Google Analytic, Google Ad words, Site Analyzing Tools, Content Modification Tools, Google Webmasters, Website Analysis & Performance Tool, Social Media Analytic Tool”. Show less

Interactive Avenues
Jun 2014 - May 2016Account Manager- Client Servicing• Digital management for “Coca-Cola India Pvt. Ltd.”- CCIPL (Coke, Fanta, Thums up, Sprite, Limca, Maaza, Minute maid, Burn, Georgia)• Establishment of healthy business relations with clients & external associates for securing repeat business & long term customer loyalty• Media possibilities & execution using tools like ComScore, Media Mind, and Google Analytics etc.• Formulating strategy & Campaign Planning for CCIPL. Plan, execute & Manage Media & Paid Ad Campaigns on Google, Yahoo & Bing networks.• Work with the in-house creative & technology teams to best leverage digital media to help meet the desired consumer acquisition, Advertising, PR & Marketing goals.• Social Media Management along with ORM across brands.• Managing Client communication with senior management & strengthening the role of being the SPOC. Show less

Dentsu Aegis Network
Jun 2016 - Jun 2019Senior Account Supervisor-Client Consulting• Digital Management for “Maruti Suzuki Pvt. Ltd.”- Brezza, Ertiga, Dzire, Alto 800 & Alto k10.• Perform routine engagement with regular clients and interacting with client at a variety of levels• Administered digital marketing operations & campaigns that eventually generated increase in sales and social presence.• Coordinated the internal teams on campaigns to support digital cross-promotional efforts including digital media campaigns, social promotion & other digital media initiatives for an improved end-user experience.• Led execution of Strategic planning- facilitated strategic planning process to clearly articulate client companies’ vision, mission, objective, value proposition & Brand positioning. Show less

Cheil India
Jul 2019 - Jun 2022Associate Account Director-Client Servicing
McCann Worldgroup
Jun 2022 - Oct 2023Account Director
Omnicom Media Group India
Nov 2023 - nowProject Lead- Client Servicing
Licenses & Certifications
- View certificate

Google Adwords
GoogleNov 2015 - View certificate

Foundations of Diversity, Equity, Inclusion, and Belonging
LinkedInDec 2023 
Certified Associate in Project Management (CAPM)
Project Management InstituteMay 2024
Honors & Awards
- Awarded to Shivi BindraFranchise India - Nov 2012 Certificate of Achievement for successfully signing up First Franchise at 10 th Asia's Biggest Franchise and Retail Show, Nov 2012
Languages
- geGerman
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