Savannah Fernandes

Experience

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  NakedPizza

  Jan 2011 - Jan 2011

  Customer Service Representative
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  Namshi.com

  Jan 2012 - Jan 2012

  Google Display Network Intern for Namshi.com

  -Responsible for optimizing and analyzing online marketing activities using Google Analytics and Google Adwords as a Google Display Network Intern for Namshi.com.-Assist the Online Marketing Manager with the on-going management and optimization of online marketing channels.-Perform keyword research, campaign creations and optimization.

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  GMASCO - Al-Futtaim

  Sept 2012 - Mar 2016

  Account Executive

  Brands: IKEA, Marks & Spencer, Toys “R” Us, Guess, Esprit, Al Futtaim Watches & Jewelry and F&F.Responsibilities:-Ensure client requests are developed into internal briefs in line with the Agency's procedures.-Manage all client requests and ensured delivery of work on time, as per clients'​ requirements.-Proof-check advertising material to meet quality standards and brand guidelines before releasing to production and media.-Ensure clients are invoiced correctly -- following agency procedure and in a timely manner.Key projects and achievements:-Received an Excellency award in December 2014 by GMASCO in recognition for exceptional efforts.-Handled M&S’s 2014 Winter Festive Activation Event from inception. Elements included Photo Booth within the store, competition and social media.-Worked on F&F's social media content calendar planning for Facebook. Monitored growth, analyzed performance versus competitors and recommended improvements to strategy. -Wrote creative briefs for Toys “R” Us' most innovative campaigns, breaking from traditional sales-driven advertising to use more creative concepts with photography – BMW Maclaren stroller press ads and the Great Big Festive Gifting Book campaign. Show less

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  TD Global

  Apr 2016 - Jun 2017

  Senior Account Executive

  Brands: Nestle's Maggi, Nido GUM, and Nespresso.Responsibilities-Handle the development of digital projects throughout the lifecycle—from requirements gathering, to creative development, technical development, usability testing, launch, and maintenance.-Act as a bridge between the creative team and development team, ensuring deliverables were met. -Work with the Account Manager to understand, manage and exceed client expectations.-Manage project timelines, budgets and invoicing.-Proof-check advertising material to meet quality standards and brand guidelines before release.-Write creative briefs, making them easy to understand to convey what the client requested yet also having the ability to encourage creativity.Key projects and achievements: -Oversaw the development of e-commerce pages on Trolley.ae for Coffee-mate and Nescafé.-Ideated Maggi’s 2017 Instagram strategy with the objective of aligning with current social trends.-Launched Maggi’s first Recipe Portal, which since its June 2016 launch has had 200,000 users visit.-Lead monthly GA discussions, providing insights and recommendations for the Maggi site.-Launched sub-domain sites Maggi Mixes and Maggi Excellence.-Participated in planning the launch of a new food community in the Middle East. Led discussions on strategy, content creation, as well as creative design with internal and external stakeholders.-Participated in formulating Maggi’s 2017 digital strategy as well as financial scoping. Show less

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  Promoseven 360

  Oct 2018 - Mar 2019

  Digital project management (6 month contract)

  Brands: RAKBANK, OneTouch Responsibilities:-Manage multiple project timelines, budgets, and invoicing.-Proof-check advertising material to meet quality standards and brand guidelines before release. -Lead digital projects for RAKBANK, e.g. the FCB launch, the SME Banking app launch, and the RakMoneyTransfer app launch. -Project management of two RAKBANK digital platforms, which included delivery of positioning strategy, branding, and creative look of the websites. -Project management of the OneTouch Mother’s Day campaign; meeting stringent international brand guidelines as well as MOH and the SFDA requirements across BTL and social media. Show less

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  MullenLowe MENA

  Apr 2019 - Jan 2023

  Senior Account Executive

  Act as a point of contact for the day to day needs of the brand; responsive to inquiries and responsible for aligning with campaign objectives, managing and exceeding expectations.Brands: First Abu Dhabi Bank and its subsidiaries: Dubai First, payit, MagnatiResponsibilities:-Manage multiple project timelines, budgets, and invoicing.-Induct new hires to brand guidelines (visual, as well as copy) for FAB and its sub-brands.-Organize over 30 projects (in a week) ranging from BTL to larger scaled ATL campaigns with 360 media approach. -Proof-check advertising material to meet quality standards and brand guidelines before release.-Write creative briefs, making them easy to understand while also encouraging creativity.-Manage main campaigns and social media for payit, FAB’s digital wallet app.Key projects and achievements:Released award-winning Ramadan ‘New beginning’ campaign for FAB – releasing ATL and social utilizing a bespoke song that has over 2 million views on Youtube, which strongly related to its target audience. Show less

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  Incubeta

  Jan 2023 - Jul 2023

  Integrated Account Manager

  Managing new business and international brands as well as leading a team of social media managers.Brands: talabat, Nando’s, Loreal, Koskenkorva vodkaResponsibilities:-Lead a team of 3 account managers to create, plan, and deliver creative and production solutions. -Direct brainstorms, briefing, and strategy sessions, contributing to a collaborative environment. -Provide quality control and a high standard of output across the department.-Present creative solutions to the brand by keeping up with new trends in social and traditional media.Key projects and achievements:-Created processes with the team, providing guidance on briefing, project management, and improved communication through daily check-ins with project tracking sheets.-Worked on monthly social content calendars for Nando’s and talabat, planning project timelines with phases for strategy, ideations, finalization of content, with met deadlines.-Launched talabat’s Ramadan campaign with relatable reels that boosted engagement on the page. -Contributed towards ideations, strategy and copywriting. Show less

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  MullenLowe MENA

  Sept 2023 - now

  Account Manager

  Provide comprehensive end-to-end project management for senior client stakeholders or full funnel large creative campaigns. Brands: First Abu Dhabi Bank, New Balance, The Green Planet, EmiratesResponsibilities:-Manage the career growth and mentorship of two account executives-Plan and strategize with client and media agency to ensure smooth workflow for upcoming campaigns and ongoing releases on a weekly and monthly basis-Manage production requirements from BTL to filmKey projects and achievements:-Launched the Amazon x FAB draw campaign that led to a 21% increase in account openings in December 2023, winning a Smarties gold for effective marketing campaign-Launched reward cards for FAB’s Elite and Mass consumer segments with a robust ATL campaign covering outdoor, digital and radio-Led the cross-channel campaign launch for New Balance Grey Days 2024, encompassing social media, digital marketing, in-store activations, and out-of-home advertising. Show less