Eunille Santos

Experience

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  DDB GROUP PHILIPPINES

  Jun 2013 - Oct 2014

  Public Relations Account Executive

  Managed day-to-day servicing for both local and multinational clients including Smart Communications, LG Electronics, Johnson & Johnson, and San Marino Tuna.Initiated and championed a digital perspective to public relations, which allowed LG Electronics to win a Quill Award for its LG G3 launch that heavily relied on digital.Developed influencer-led campaigns and managed engagements with key opinion leaders. This approach was able to help the agency in securing Johnson & Johnson’s “See The Real Me” campaign, the Neutrogena account, and the San Marino Tuna launch project.As a brand that caters to multiple customer segments, I crafted PR strategies, developed content pieces, and wrote press releases for various business units of Smart Communications including Prepaid, Postpaid, Talk ‘N Text, Broadband, Games, Music, and Infinity. Show less

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  OgilvyOne Worldwide

  Oct 2014 - May 2015

  Digital Account Manager

  Tasked to be the digital accounts lead for brands under the Coca-Cola portfolio namely Sprite, Royal Tru-Orange, and Minute Maid Fresh, managing day-to-day client servicing, team coordination, and project implementation and evaluation.Spearheaded a number of digital campaigns. For Sprite, I was part of the team that planned and executed the #MagpakatotooKa campaign, which successfully reignited the brand's online presence after months of hiatus. For Royal, we launched the #SnacKULITime campaign which made this carbonated orange drink the most engaging brand of Coca-Cola Philippines on social media. Show less

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  UPFRONT PTE LTD

  May 2015 - Aug 2015

  Copywriter

  Championed creativity for brands in Singapore, leading the content planning and development for the agency’s key accounts: Fiat Chrysler Automobiles Asia Pacific and Singtel.Crafted copies in diverse formats and platforms including website, social media, and e-newsletters.

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  Xiklab Digital (formerly Snapworx Digital Inc.)

  Sept 2015 - Dec 2019

  As the International Business Development Strategist, I was able to identify opportunities in Southeast Asian markets and built fruitful relationships with partner agencies, yielding to new business acquisitions including Parkway Group of Hospitals and Toyota’s “Start Your Impossible” Olympics campaign Grew the Ricola Asia Pacific Ltd. account, one of the longest retaining clients of the agency. Initially catering to their local marketing requirements, we were able to secure projects for their other SEA markets namely Singapore, Thailand, Malaysia, and Indonesia, including a cinema advertisement. Show less As the Digital and Creative Strategist, I was responsible for crafting digital marketing strategies and creative direction for pitches and campaigns, helping to pave the way for new client acquisitions including Ricola, World Vision, Potato Corner, Lawson, Orocan, Malayan Insurance, Rebisco, and Snailwhite among others.Broadened the agency’s offerings by creatively upselling new services to clients such as video production and public relations. A first for the agency to do, we were able to produce a TV commercial and a PR launch event for World Vision’s “Mother-Baby Friendly Philippines” campaign, along with a number of digital videos for various clients. Show less As a Social Strategist, I was mainly in charge of developing social media strategies and content planning for retainer clients such as B-Meg and New San Jose Builders, with both accounts renewing their contracts with the agency.Extracted actionable insights from all available data used in new business pitches. I was able to help the agency in securing the Robinsons account which included Department Store, Supermarket, Easymart, Daiso, and Builders; as well as the Rebisco account which included Cheesy Melt and Whoopie.By consistently monitoring relevant online and offline trends, I was able to innovate creative executions for Heinz Ketchup, making it a highly engaging brand on social media. The brand enjoyed stellar performance which encouraged the distribution group to also award the Schick account to the agency. Show less

  • International Business Development Strategist

    Jul 2019 - Dec 2019

  • Digital and Creative Strategist

    Dec 2016 - Jul 2019

  • Social Strategist

    Sept 2015 - Dec 2016
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  Synapse Original

  Dec 2019 - Apr 2021

  Digital Marketing Manager and Senior Strategic Planner

  Supervised the digital team and oversaw day-to-day operations, strategic planning, insight mining, regular data reporting, and analysis.Championed a solution-oriented approach, leading the digital team to win its first Campaign Asia Agency of the Year awards (2020) for Myanmar, Cambodia, and Laos.Managed the agency’s key accounts namely Nivea, DKT International, Heineken Group, GrabFood, Krispy Kreme, and Canal+.Led pitches for new businesses, taking charge of strategic planning and digital mapping. Client acquisitions included WWF Myanmar, Yoma Bank, and Prudential Life.Expanded the agency’s network by connecting with digital media suppliers, technology providers, content creators, and key opinion leaders, resulting in a wider resource pool and a stronger campaign synergy. Show less

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  Greenpeace Southeast Asia

  Nov 2021 - now

  As the communication and digital lead for Greenpeace Philippines’ Plastic-Free Future campaign, I develop and execute strategies that drive public engagement, shift narratives, and push for systemic solutions to the plastic crisis. I oversee communication strategy, content planning and development, media planning, and digital outreach, ensuring our message reaches the right people at the right time.I also led the Pride campaign, highlighting the intersection of climate justice and queer justice, and supported rapid response efforts during extreme weather events, ensuring Greenpeace’s call remains visible and urgent in times of crisis.My work combines strategic storytelling, social marketing, and digital engagement to build a green and just future for all. Show less

  • Digital Campaigner

    Sept 2022 - now

  • Project Marketing Lead

    Nov 2021 - Aug 2022