Gadis Saktika

Experience

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  Universitas Pendidikan Indonesia

  Aug 2018 - Oct 2019

  Research Assistant

  Assist lecturer research tasks:1. Research Project "Ujaran Mempermalukan Fisik (Body Shaming) dalam Komentar terhadap Unggahan Artis dan Selebgram: Kajian Pragmatik dan Semiotik" (Universitas Pendidikan Indonesia, 2019, project team with lecturer) 2. Research Project "Strategi Kebahasaan Tindak Tutur Dai dalam Bahasa Indonesia (Universitas Pendidikan Indonesia, 2019, project team with lecturer)3. Research Project "Pemetaan Perbedaan Geografi Dialek di Kota Banjar (Universitas Pendidikan Indonesia, 2018, project team with lecturer)4. Research project "Leksikon Berhuma dalam Pikukuh Slam Sunda Wiwitan pada Masyarakat Baduy: Kajian Leksikologi" (Universitas Pendidikan Indonesia, 2018, project team with lecturer) Show less

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  Tirto.ID

  Dec 2018 - Jan 2019

  Research Intern

  • Analyzed 10 meeting transcripts from the DPR RI’s Commission III and V for the 2015-2019 period, identifying key discussions and extracting relevant insights for further evaluation.• Gained a comprehensive understanding of the scope and issues handled by Commission III and V, contributing to the overall research framework and project objectives.• Analyzed and categorized statements made by members of the DPR in Commission III and V, creating a structured dataset to highlight recurring themes and political trends.• Contributed to the project Tirto Virtual Report (TVR) titled "Evaluasi Kinerja DPR: Juara Diam di Senayan," which evaluated the performance of the DPR, showcasing findings through in-depth analysis. Show less

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  Koran Jakarta

  Nov 2019 - Apr 2020

  News Reporter

  • Produced 1-2 in-depth political news articles daily, ensuring timely coverage of key events, political developments, and issues that are relevant to the audience.• Conducted interviews with 6 members of the DPR, MPR, government officials, and political experts daily, gathering firsthand information and insights to enrich the quality and depth of the articles.• Covered breaking news and events at the DPR RI, Ministry of Home Affairs, Ministry of Defense, Ministry of Law and Human Rights, and various NGOs, ensuring accurate reporting and comprehensive coverage. Show less

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  99 Group (99.co | Rumah123 | SRX)

  Jul 2020 - Oct 2024

  Content Writer at Rumah123.com & 99.co

  • Write 20 articles every week covering a variety of topics, including real estate, design, construction, lifestyle, and finance, ensuring content is informative.• Drive 300,000 to 500,000 weekly traffic to berita.99.co.id and 100,000 weekly traffic to artikel.rumah123.com, optimizing content and strategies.• Create 1 TikTok video per week for @home.tales, crafting engaging and creative content to boost brand presence.• Write 15 pieces of content every quarter for answering questions on Teras123, ensuring that the responses are accurate.• Develop 3 pieces of content every quarter for Quora and Twitter, utilizing outbound linking to drive traffic and increase brand visibility across platforms.• Produce 6 Instagram posts (feed & story) every quarter, focusing on engaging content that attracts and retains followers.• Interview 1 home influencer and 1 property expert or architect annually to create feature content for Nico Design and the #TanyaPakar series on the blog and social media (carousel)• Write 1 property law article for Hukum Online each year to support the Media Sales team, covering relevant legal topics to enhance the brand’s authority in the real estate space.• Take responsibility as the Point of Contact (PIC) for the 2021 edition of Majalah 99, overseeing content development, editorial direction, and project coordination.• Produce 3 in-depth property news articles each year for the Majalah 99 project, ensuring that the content is well-researched.• Conduct keyword research using Ahrefs, SEMrush, and Google Trends to identify key topics and ensure articles are optimized for SEO and relevant to audience search behavior.• Analyze website traffic and competitor performance using Google Analytics, Google Search Console, and Ahrefs to monitor website performance, identify trends, and optimize content strategies.• Generate weekly traffic reports to track key performance metrics, providing insights into website performance. Show less

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  Bobobox

  Jun 2024 - Jul 2024

  Content Writer

  • Produced 10 high-quality articles per month, covering a range of topics such as destination guides, travel tips, hotel reviews, and lifestyle content related to travel, ensuring each piece was aligned with the brand's voice.• Conducted comprehensive keyword research to identify relevant search terms, integrating these keywords naturally into article titles, headings, sub-headings, and body text to improve SEO and drive organic traffic.• Performed in-depth research to ensure the accuracy, credibility, and reliability of all information presented in the articles, cross-referencing sources to deliver trustworthy and well-informed content.• Collaborated closely with the content team to brainstorm ideas, incorporate feedback, and ensure articles were delivered on time, maintaining a smooth workflow and meeting editorial deadlines. Show less

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  Mitra Keluarga

  Dec 2024 - Mar 2025

  Content Writer & SEO - Digital Marketing Corporate Staff

  • Write and research 21 health articles per month, ensuring content accuracy, relevance, and compliance with medical standards, collaborating with healthcare professionals to validate content.• Develop 6 video scripts per quarter for MIKA and Konter Sehat on Mitra Keluarga’s YouTube channel, focusing on engaging health-related topics and working with the production team.• Implement SEO strategies to improve website rankings and visibility, conducting regular keyword analysis, on-page optimizations, and adjustments that result in better organic traffic flow and higher SERP rankings.• Manage Google Analytics and Google Search Console to track weekly and monthly organic progress by monitoring traffic, rankings, and KPIs, identifying trends, and creating reports for ongoing optimization.• Produce compelling copywriting for WhatsApp blast campaigns, crafting tailored content for promotions, service updates, and customer communications, ultimately boosting open rates and engagement.• Craft clear and empathetic narratives for Mitra Keluarga’s social media complaints, ensuring prompt and professional responses that maintain a strong, positive brand image and foster customer trust.• Add and edit 700 doctor profiles across 21 Mitra Keluarga branches on the website, ensuring all profiles are accurate, up-to-date, and optimized for improved user experience and search engine visibility.• Edit and review social media content to ensure clarity, engagement, and adherence to language standards, while maintaining a consistent voice that drives interaction and complies with legal requirements.• Organize and coordinate events within partner organizations to enhance brand visibility, build relationships with potential clients, and increase brand awareness and reputation.• Write and distribute 2 press releases per month, covering company milestones, new services, and industry trends, ensuring maximum media coverage and positive public relations outcomes. Show less

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  CNN Indonesia

  Feb 2025 - now

  Content Writer

  • Write 4–6 engaging, original, and high-quality articles daily on topics such as education, economy, automotive, and lifestyle, ensuring relevance and alignment with editorial standards.• Conduct thorough SEO keyword research using tools like Google Keyword Planner or Ahrefs to identify and integrate high-performing keywords that drive traffic and improve search visibility.• Edit and proofread each article before publication to ensure grammatical accuracy, clarity, consistency, and factual correctness, maintaining a professional and polished final product. Show less

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  My Love Bedcover - PT BANDUNG INDAH GEMILANG

  Apr 2025 - now

  Copywriter & Content Strategist

  • Spearheaded the daily creation of 18 engaging content ideas for Instagram and Facebook across My Love, California, and Hawaii, consistently driving audience interest.• Formulated comprehensive monthly content plans for interactive posts, educational series, games, and strategic giveaway collaborations with KOLs on Instagram and Facebook for My Love, California, and Hawaii, focusing on bedsheet and home & living topics.• Formulated and executed engaging content strategies that aligned seamlessly with company values and brand messaging.• Authored 18 compelling captions daily for Instagram and Facebook content across My Love, California, and Hawaii brands, optimizing for maximum reach and engagement.• Crafted 12 engaging captions daily for TikTok and YouTube Shorts content for My Love, tailoring messaging to platform-specific audiences.• Conducted in-depth analysis of Instagram engagement rates for My Love brand, identifying trends and informing future content optimization.• Produced two SEO-optimized articles daily on home and living topics, enhancing online visibility and thought leadership.• Managed content-related administrative tasks for My Love, California, and Hawaii brands across Instagram and Facebook platforms, ensuring smooth operational flow. Show less