Experience

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  Swanson russell

  Feb 1999 - May 2001

  Public relations intern / media tracking specialist
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  Bozell

  May 2001 - May 2003

  • Associate Editor, Public Relations

    Sept 2001 - May 2003

  • Public Relations Intern

    May 2001 - Aug 2001
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  Girls and boys town

  May 2003 - Dec 2003

  Public relations associate
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  Bozell

  Jan 2004 - Sept 2005

  • Account Executive

    Aug 2004 - Sept 2005

  • Account Coordinator

    Apr 2004 - Aug 2004

  • Project Manager

    Jan 2004 - Mar 2004
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  Woodmenlife

  Oct 2005 - Feb 2009

  National advertising manager

  Oversaw creation and implementation of internal and external national advertising campaigns for WoodmenLife parent company, two subsidiaries and foundation. Successfully implemented a re-branding strategy that shifted popular perception of the organization from a fraternal benefit society to a trusted financial solutions provider. Developed traditional and interactive advertising vehicles and education for a field force of 1,400 agents that increased subscription, sales, revenue and membership. Show less

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  Bellevue university

  Oct 2007 - Mar 2009

  Adjunct professor

  Taught online, undergraduate marketing and advertising programs for the College of Business.

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  Redstone

  Mar 2009 - Sept 2013

  Provided overall direction for and analysis of online and digital efforts including social media, search engine optimization, mobile and online advertising paid placement. Created and implemented tactics to drive business profitability through increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance. Assisted with cross-functional teams to develop and deploy programs to coordinate brand goals, retailer objectives and consumer needs. Show less

  • eMarketing Director, Senior Account Supervisor

    Mar 2012 - Sept 2013

  • Online Strategist, Senior Account Supervisor

    Sept 2010 - Mar 2012

  • Senior Account Supervisor

    Mar 2009 - Sept 2010
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  Insurance marketing institute

  Mar 2013 - Oct 2022

  President & ceo

  Created peer-led organization to offer education and recognition programs for insurance social media, creative and compliance professionals. Consult with internal teams and provide turn-key services including social media platform management, digital media strategy, advisory services and training programs.

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  Exacttarget | salesforce.com

  Sept 2013 - Dec 2013

  Senior marketing consultant

  Provided national and global brands with expert analysis, quarterly market reviews and industry best practices to help define and/or improve marketing strategies in relation to ExactTarget product lines of email, social, mobile and web interfaces. Developed multi-channel consumer contact strategies tailored to individual customer segments enhancing market performance.

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  Bellevue university

  Nov 2013 - now

  Taught MBA, strategic marketing, new media and other marketing-associated undergraduate and graduate programs for the College of Business. Developed course curriculum for both the Strategic MBA and the award-winning Master of Science in Marketing programs.

  • Associate Professor, Graduate Marketing and MBA Director

    Jul 2023 - now

  • Omega Nu Lambda Advisor

    Dec 2020 - now

  • Assistant Professor, Graduate Marketing Program Director

    Sept 2021 - Jul 2023

  • Assistant Professor

    Mar 2019 - Aug 2021

  • Adjunct Professor, Curriculum Developer

    Nov 2013 - Feb 2019
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  Redstone

  Jan 2014 - Jun 2016

  Chief strategy officer, partner

  Provided strategic insight to clients of full-service advertising agency. Set strategic goals, made recommendations and implemented tactics based on current trends and future expectations for both the agency and its clients. Actively contributed to organizational success as part of the agency management team. Ensured action and resource requirements were properly aligned with goals. Identified and implemented a variety of process improvements. Provided operational support as needed including managing multiple accounts, handling public and media relations needs, new business outreach and institution and guidance of dedicated digital team. Show less

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  Canary & coal

  Jul 2016 - Feb 2019

  President & ceo

  Launched and lead a profitable consulting firm that represents midsize and larger organizations in fields of public relations, digital media, social community management and marketing strategy. Responsible for marketing and media services, audience engagement, strategic planning and operational development projects.