Experience

• 

  National steel & agro industries ltd

  Jan 2003 - Jan 2006

  Officer- marketing

  Business Developement, Marketing & Sales for Coated Steel & value added products.Implemantation of BD plan, Forecasting & central coordination incharge for Cross Functions.Independently handled High End OEM customers.Central resource for Oracle implementation & MIS management for Sales & Marketing function.

• 

  Tata bluescope steel

  Aug 2006 - now

  Overall in charge of Retail Business for North, South & West Region.Retail Flagship Brands currently Handling- Durashine & Infinia Key Performance Index:Revenue Generation.Channel Management Growth and expansion - Distributor & DealerInfluencer Engagement- Fabricators Brand promotion Activities ( ATL, BTL, TTL) - Budgeting, Planning, Designing, Effective Deployment Design, Planning & Execution of Key Strategic Initiatives of Retail BusinessInventory Management,& Payment CollectionNew Product Development - Identification, Development & Launch Complaint ResolutionTeam Size: 3 Region Heads & 15 Key Account ManagersPeople Management: Team's Performance Management ,Learning & Development, Career Progression Show less Responsibilities: - Strategy, Planning & Budgeting: Spearheading forecasting and budgeting activities, while creating and implementing the annual business plan and pricing strategies for the region.- Marketing & Business Development: Planning & executing BTL Marketing activities. Driving Business Growth and revenue increase through existing key customers and identifying new customers/segments for Lysaght Business in Southern Region. Generating revenue of approx. ₹80 Cr annually with gross margin of 16%. Planning and executing BTL marketing campaign in Region.- Sales Management: Identifying prospective customers and generating new business. Overseeing proposal preparation, techno-commercial negotiation, and contract finalization. Practicing consultative Selling to High End Project Consultants, Architects, Project Managers, and EPC Contractors. Overseeing life cycle completion activities on a project including receivables and collection management.- Channel Management: Evaluating, Developing and appointing new Business/Channel Partners to expand product reach in Market.- Team Management: Leading a team of 6 Account Managers, responsible for sales activities across Andhra Pradesh, Telangana, Kerala, Tamil Nadu, and Karnataka. Overseeing hiring, training, engagement, performance reviews, and mentoring for the team to generate revenue and profitability. Show less

  • National Sales Head - Retail Business

    Oct 2022 - now

  • AGM– Sales South Region- Retail & Solution Business

    Apr 2021 - Sept 2022

  • Head Sales- South ( Solution Business)

    Mar 2015 - Mar 2021

  • Sr.Manager-Sales Project & Solution Business

    Oct 2013 - Feb 2015

  • Manager- Sales - Project & Solution Business

    Jul 2010 - Oct 2013

  • Executive- Sales Project & Solution Business

    Jul 2008 - Jun 2010

  • Sr. Engineer-Sales - Project & Solution Business

    Aug 2006 - Jun 2008