Experience

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  Skolar

  Nov 2021 - Jan 2022

  Business development executive
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  Tradeindia.com - infocom network private limited

  May 2022 - May 2023

  Relationship manager
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  Gharpehshiksha

  May 2023 - Dec 2023

  Digital marketing executive

  • Develop a strong marketing strategy for Facebook, Instagram and YouTube.• Identify new interest based audiences and lookalike audiences in Meta for finalizing campaigns• Support in Instagram posts and selecting right audiences and budgets for boosts to increase reach and engagement• Track and Analyze KPIs such as CTR, CPC, CPA, and conversion rates to evaluate campaign success.• Provide data-driven insights and recommendations for improvement.• Lead generation via Instagram, Facebook ads.• Maintaining monthly content calendar, and timely post scheduling via meta business suit. Show less

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  Fitspire - health | wellness

  Jan 2024 - now

  Assist social media manager

  • Managed Meta Ads and Google Ads, focusing on revenue generation and brand awareness.• Handled daily budgets of ₹15,000 on Meta Ads .• Achieved a monthly revenue of ₹ 2 lakhs.• Boosted social media traffic and engagement via targeted YouTube Ads.• Prepared detailed performance reports.• Supervised a team of 8 (5 graphic designers, 2 social media interns, 1 content writer).• Led projects like movie sponsorships and new product launch & podcasts etc.• Did influencer marketing and made a data base of 400 influencers for ugc content • Organized and maintained the content calendar for timely posting.• Built podcast strategies & shoot for brand building & brand awareness. • Created strategies to boost sales and social media awareness.• Increased followers from 16k to 65k in 7 months. Show less