Sohini Basu

Sohini basu

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location of Sohini BasuMinneapolis, Minnesota, United States
Phone number of Sohini Basu+91 xxxx xxxxx
Followers of Sohini Basu573 followers
  • Timeline

    Nov 2013 - Apr 2017

    Software Tester

    Cognizant
    Jun 2017 - May 2019

    Student Manager

    Student
    May 2019 - Mar 2022

    Manager-I

    ICICI Prudential Life Insurance Company Limited
    Mumbai, Maharashtra, India
    Jun 2022 - now

    Social-lite Volunteer

    Daily Work | Holistic Employment Services
    Sept 2022 - Aug 2024

    Volunteer Mentor

    SCORE Mentors Twin Cities
    Jun 2023 - Aug 2024

    Volunteer Social Media Manager

    GOGREENLOCALLY ORG.
    Current Company
    Jul 2023 - now

    Volunteer Communication Coordinator

    A Free Bird™
    New York, United States
    Current Company
    Mar 2024 - now

    Volunteer Marketing Strategist

    Educate. Radiate. Elevate.
  • About me

    Volunteer Marketing Strategist | Volunteer Communications Coordinator

  • Education

    • University of calcutta

      2010 - 2013
      Bachelor of arts - ba english
    • Institute of management technology, nagpur

      2017 - 2019
      Pgdm finance and marketing
  • Experience

    • Cognizant

      Nov 2013 - Apr 2017
      Software tester

      2013-2017 : At Cognizant Technology Solutions as a Software tester for 41 months. Facilitated end-to-end processes of the software testing life cycle- Requirement Gathering, Requirement Analysis , Test Case formulation, Test case execution, Defect Management and subsequent Reports . Worked directly with on-site clients (two leading International Airlines ) and maintained Daily and Monthly Reports.

    • Student

      Jun 2017 - May 2019
      Student manager
    • Icici prudential life insurance company limited

      May 2019 - Mar 2022

      2020-2022- Worked in the Group Pricing domain as a Pricing Manager at ICICI Prudential Life Insurance Co. Adept in communication skills, team handling , delegation, pricing methodologies , business development (B2B as well as B2C). 2019-2020:Joined ICICI Prudential Life insurance company as a Management Trainee in May 2019. As a part of the job role, have been a financial advisor to HNIs , NRIs for their insurance related investments .

      • Manager-I

        Aug 2020 - Mar 2022
      • Management Trainee

        May 2019 - Aug 2020
    • Daily work | holistic employment services

      Jun 2022 - now
      Social-lite volunteer

      Social media Volunteer working towards increasing and enhancing Daily Work's reach across platforms like Facebook, LinkedIn

    • Score mentors twin cities

      Sept 2022 - Aug 2024
      Volunteer mentor

      Volunteer staff

    • Gogreenlocally org.

      Jun 2023 - Aug 2024
      Volunteer social media manager
    • A free bird™

      Jul 2023 - now

      Identify and report on communications targets and goals.Identify stories within AFB and create awareness to the public and media.Create and maintain relationships with media outlets.Develop strategies that help promote our organization to the right audienceLead the weekly Communications Department meetings for discussion and feedback on past, current, and future marketing materials and campaigns, such as next steps and/or improvements.Evaluate the success rate of communications campaigns.Analyze situations and pass judgement on the most optimal course of action Create briefing documents and build relationships, remain in contact, and negotiate with external parties. Show less 1.Spearhead the creation of innovative and engaging media content on social media platforms, ensuring brand consistency.2.Stay ahead of social media trends and analyze competitors to drive continuous improvement in digital marketing strategies.3.Curate relevant and compelling content to foster increased engagement.4.Take ownership of comprehensive reporting, providing insights and recommendations for optimizing digital marketing efforts.5.Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.6.Mentor and guide junior team members, fostering their professional growth within the digital marketing domain. Show less

      • Volunteer Communication Coordinator

        Jul 2024 - now
      • Volunteer Senior Digital Marketing Associate (Digital Marketing )

        Jan 2024 - Jul 2024
      • Volunteer Digital Marketing Associate

        Jul 2023 - Jan 2024
    • Educate. radiate. elevate.

      Mar 2024 - now
      Volunteer marketing strategist

      1. Reviewed and planned conten written for volunteer positions, partnership propositions, and donor engagement to make them more appealing. 2. Managed Marketing interns

  • Licenses & Certifications

    • Marketing analytics

      Udemy
      Jan 2024
      View certificate certificate
    • Certified software tester (cste)

      Istqb - international software testing qualifications board
    • The complete digital marketing course-12 courses in 1

      Udemy
      Jun 2023
      View certificate certificate
    • Google ads search certification

      Google
      Aug 2022
      View certificate certificate
    • Personal excellence

      Dale carnegie training
      Jun 2018
    • Introduction to sql

      Sololearn
      Nov 2023
      View certificate certificate
    • Capstone business simulation

      Capsim management simulations, inc.
      Jun 2018
    • Digital marketing certification

      Hubspot academy
      Jul 2022
      View certificate certificate
    • Marketing automation for beginners - strategy & tools intro

      Udemy
      Feb 2024
      View certificate certificate
    • The fundamentals of digital marketing

      Google
      Jun 2022
      View certificate certificate
    • Google analytics for beginners

      Google
      Sept 2023
      View certificate certificate
    • High impact interview

      Dale carnegie
      Jun 2018
    • Is/it governance

      University of minnesota
      Jun 2022
      View certificate certificate
    • Email marketing

      Hubspot academy
      Oct 2023
      View certificate certificate
    • Search engine optimization

      University of california, davis
      Apr 2023
      View certificate certificate