Michael Lie

Experience

• 

  Freelance

  Jan 2009 - May 2013

  Freelance Teacher

  Focused on IELTS and TOEFL teaching. Assisted around 70 students to succeed their IETLS and TOEFL tests.

• 

  PT. Industri Pembungkus International

  Jan 2009 - Dec 2009

  • Marketing Executive

    Sept 2009 - Dec 2009

  • Quality Management Representative

    Jan 2009 - Sept 2009
• 

  EF English First

  Jun 2013 - Feb 2019

  Center Director

  Being the Center Director for EF English First Medan, I led initiatives that significantly grew the business, managed daily operations, directed and mentored a team, and enhanced customer engagement and satisfaction. My day to day also included the following:- Business Growth: Led initiatives that significantly grew the business, ensuring its sustainability and long-term success.- Operational Management: Managed daily operations, juggling a heavy workload with resilience and efficiency.- Decision Making: Made tough decisions to drive business growth and overcome challenges.Team Leadership: Directed and mentored a team, fostering a culture of excellence and continuous improvement.- Customer Engagement: Enhanced customer engagement and satisfaction, leading to increased retention and growth.- Strategic Planning: Developed and implemented strategic plans to align with organizational goals.- Stakeholder Management: Built and maintained strong relationships with key stakeholders, ensuring their engagement and support.Together with the team, we:- grew the business from 0 active students in mid-2013 to 558 active students in February 2019. From 2017 – 2019, the revenue of EF Medan grew by 78%.- focused on improving the area of customer retention and satisfaction through meaningful and deep connection with parents, students and school partners. As a result, the net satisfaction and retention scores at EF Medan never dropped below 95%. The highest achievement ever accomplished was at 99%.- won the 'Center of The Year Award' in 2017 which explained that the new student number, retained student number and revenue growths were far more exceptional than the other 74 centers in that particular year.- opened the second school in Medan in 2019. Show less

• 

  Yayasan Internasional Cahaya Fajar (Light of Dawn International)

  Jul 2019 - Aug 2022

  Bersama is a program of Yayasan Internasional Cahaya Fajar (YICF), a non-profit organization transforming lives in greater Jakarta through education, vocation and community.Launched in 2019, Bersama exists to give young people in Indonesia the opportunity to “work, learn, and belong.” Bersama provides access to freelance work, professional development activities, and a unique co-working community of over 80 Indonesian and refugee “Bersama Members”Key Responsibilities:Partnership Management: - Facilitate successful collaboration with partner companies as key business partner, remaining attentive to their needs and requirements.- Deliver quality performance through effective training and support of program participants.Program Management: - Thoroughly allocate members on to projects from partner companies.- Build and implement a reliable reporting flow and system for everyone to follow.Member Management: - Recruit, hire and manage program members with both competence and commitment- Communicate expectations, requirements and provide feedback to program participants.Member Recruitment, Training and Support: - Develop an optimal, scalable operational model for recruitment, training, and ongoing remote work support.- Coordinate with key referral partners to recruit and screen for candidates; develop strategic partnerships for candidate sourcing from underserved communities.- Develop and implement data annotation training, incorporating resources and support from partner companies.- Coordinate with strategic education partners to provide ongoing English and professional readiness / development training to program participants.- Develop a peer-support structure to create ongoing accountability and community among program participants. Show less

  • Bersama Program Manager

    Mar 2020 - Aug 2022

  • Bersama Assistant Program Manager

    Jul 2019 - Mar 2020
• 

  Gentem Indonesia Lifelong Learning Group

  Sept 2022 - Oct 2024

  Passionate and resilient Chief of Staff with a strong background in managing complex operations, sales, service, and business improvement. Adept at handling sudden changes, juggling heavy workloads and managing C levels. Skilled in talent recruitment and development, fostering organizational growth and success. Skills and Experience:Strategic Planning & Execution: - Developed and implemented strategic plans to align with organizational goals, ensuring long-term success and sustainability.- Developed also the OKRs, KPIs and the SOPs that would help each division to hit their goals and target.Operational Management: - Oversaw daily operations, ensuring efficiency and effectiveness across various departments.Sales Leadership: - Led sales initiatives, driving revenue growth and expanding market reach.- Handled sales and service operations, contributing to increased revenue and customer satisfaction.- Successfully built and scaled multiple programs, resulting in improved staff performance and significant sales growth. Service Excellence: - Enhanced customer service operations, improving client satisfaction and retention.Business Improvement: - Identified and executed business improvement opportunities, optimizing processes and reducing costs.- Implemented business improvement strategies, enhancing operational efficiency.Talent Recruitment & Development: - Recruited, trained, and developed top talent, fostering a culture of growth, continuous learning and development.Adaptability: - Demonstrated resilience in managing and juggling a heavy workload, adjusting to sudden decisions and unexpected challenges.Cross-Departmental Collaboration: - Collaborated with various departments to ensure alignment of goals and smooth execution of projects.Stakeholder Engagement: - Built and maintained strong relationships with key stakeholders, ensuring their engagement and support. Show less Passionate about people development and strategic initiatives. Proven ability to create and manage successful programs that enhance staff competency and drive organizational growth. Skilled in coaching leadership, improving hiring processes, and revamping onboarding to ensure new joiners are effective quickly.Skills and Experience : People Development: - Created and managed the Wall Street English Academy, realizing the CEO's vision and developing staff at different levels and helping them level up. - Developed Sales Executive Academy to help the company hire , filter and train up a stronger sales team. This also includes hiring people with no sales experience and developing them to be top performing sales people. Leadership Coaching: - Coached heads of all divisions, ensuring they were successful in their roles and contributed to the overall success of the organization.- Help developed structured programs which focuses on developing people through mentorshipHR Process Improvement: - Assisted the talent (HRD) division in improving their hiring process, ensuring a more efficient and effective recruitment strategy.- Revamped the new joiners staff onboarding process, helping new joiners become more effective faster and ensuring a smooth transition into the organization.Launched and Designed Strategic Initiatives: - Led various special projects aimed at enhancing organizational efficiency and employee satisfaction resulting in improved staff performance and significant sales growth. Show less

  • Chief of Staff

    Jul 2023 - Oct 2024

  • Special Project Manager

    Sept 2022 - Jul 2023
• 

  Growth Avenue ID

  Nov 2024 - now

  Founder and CEO

  As the founder of Growth Avenue, I lead our mission to empower Indonesians with essential hard and soft skills for workplace success. My role covers strategic direction, managing operations, and program development from start to finish. I oversee everything from sales and marketing to training facilitation, ensuring our programs meet high standards and make a real impact.I personally conduct training, develop our team, and provide consulting to clients to enhance workforce productivity. By building strong client relationships and driving growth, I’ve positioned Growth Avenue as a trusted resource for workplace readiness and professional development. My focus remains on fostering continuous improvement and adapting to meet evolving needs in the professional landscape. Show less