Joel DSouza

Experience

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  National Opinion Poll

  Feb 2000 - Jun 2000

  Market Researcher

  Backend process with a travel/ticketing process in Pune. By actively engaging with target audiences, I ensure meticulous data collection, contributing to informed decision-making for organizations. KPIs include increased questionnaire effectiveness, successful client interviews, and the generation of actionable insights through primary research, empowering organizations to make informed and successful strategic decisions.

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  Freelancer

  Mar 2004 - May 2006

  Disc Jockey (DJ) and EMCEE

  In-House Resident DJ at Go Bananas - Pune.Visiting DJ at HighFlyers Brew.

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  Radio Mirchi

  Jan 2007 - May 2008

  Promo Producer

  • Production of Campaigns and Advertisement Promos.• Create fresh content for station brand imaging.• Inputs at different levels of planning and scripting.• Ideation of programming creative for broadcast.• Responsible for choosing jingle packages and station voiceovers

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  CBN

  Mar 2009 - Sept 2009

  TV Producer - Kids Content (Production Floor)

  • Design and develop TV Content Research and prepare travelogues for a Kids Television Segment “Khushi Ki Duniya,” currently produced as “World of Khush” for Nick TV India.• Programme Segment Production Planning• Backed up as cameraman for press conferences and outdoor broadcast.• Supervision of Video Editing and Sound dubbing of the final broadcast tape.

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  Video Volunteers

  Feb 2010 - Mar 2012

  Video Editor / Video Trainer

  Consulting Video Editor • Edit videos and internet content for “indiaunheard.videovolunteers.com” videoblog and prepare rough cuts for ‘SPEAK OUT INDIA’, a NewsX Television programme in 2011.• Create / Collect a Video bank of Footage from past and current Video Producers.• Translation and Subtitling of Videos from Regions across India. Eg. Jharkhand, Kashmir,etc.• Regular follow ups with Video Producers across rural India on Video Themes / Issues.• Background research on issues and Call to Action.• Recruitment and selection of Video Producers from Udalguri district, Assam for a community video project in Dimakusi Tea Estate under the ICICI Prudential Life Insurance and ILO’s joint micro savings scheme.• Mentoring and training these producers with basics of video production.• Training Producers to become role models in their tea estate communities.• Community mapping and Research in the specific tea garden areas of ICICI Prudential micro savings regions of Udalguri district.• Initiate and train community representatives to learn, create and use video to develop their communities in regions of rural India through door to door surveys and Community Mapping.• Arrange and engage participation of tea garden labourers in screening of the issue – based videos.• Discuss / Debate and find sustainable solutions to address issues of illiteracy, sanitation, health and hygiene, micro savings and other issues. Show less

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  HCN, Panjim, Goa

  Jan 2011 - Apr 2012

  TV Producer / Evening News Host (English)

  Researched and produced scripts and New GEC Programs, content for the entertainment buzz on the local broadcast network with more than 1 million viewership.Arranged / prepped and Air-checked contractual Anchors, TV Anchors for the evening live news broadcast.Generated fresh content for promos and edited evening show news footage.Covered press conferences and edited video footage of various events, including political rallies, book launches, sponsored shows, and live events.Packaged and produced news scripts for the evening news broadcast.Scheduled content on broadcast content on scheduler software, ensuring timely and organized delivery of programming on Live Television. These responsibilities showcase proficiency in scriptwriting, content production, video editing, event coverage, and broadcast scheduling. Show less

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  Red FM

  Mar 2012 - Sept 2015

  Executive Producer

  Interpreted project briefs, facilitating seamless collaboration with Programming, Marketing, and Sales teams.Led the design of impactful Big Ticket Monthly Campaigns for the Prime Time Breakfast show, aligning with station objectives.Maintained an organized On-Air Promotion database and fulfilled essential administrative duties.Expertly prepared Campaign Plans for the Morning show, harmonizing creative ideas with strategic goals.Ensured clear communication with the production team, playing a key role in sustaining and developing the radio brand.Supervised production work, maintaining high creative quality and meeting objectives.Collaborated closely with the Programming Head to review on-air promotions, ensuring alignment with the station's vision.Innovatively pushed creative boundaries, reinforcing the brand and strengthening connections with listeners.Contributed to a consistent on-air presence, achieving KPIs in enhanced brand resonance and audience engagement. Show less

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  Radio City India

  Aug 2016 - Jun 2017

  Assistant Programming Head

  Devised dynamic content and music programming to sync with social media to sustain listener engagement and Brand Awareness.Collaborated with the programming, sales and marketing team to execute festical tieups and strategies to acheive KPIs.Actively monitored and databased listener feedback through calls, emails, and social media to enhance programming decisions.Spearheaded production of compelling commercials and promotional materials, aligning them with the station's branding and goals.Managed the radio station's digital presence, regularly updating relavant content on website and social media pages with engaging content, and promptly responding to listener comments and inquiries. This multifaceted approach contributed to a vibrant and engaging radio experience for the audience. Show less

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  BIG FM

  Jun 2017 - Feb 2024

  Executive Producer - Content and Operations

  Implemented innovative content strategies for substantial brand amplification on diverse media platforms, elevating our radio brand's success with advertisers and the public. Grew social media presence from four to five digits followers for RJ. Provided creative leadership, ensuring consistent delivery of high-quality content that deeply resonates with our discerning audience. Developed solutions for large spenders on radio and across various platforms, crafting impactful campaigns to captivate audiences and enhance engagement. Achieved world records and national awards, showcasing excellence in content creation that significantly increased brand awareness and revenue generation on BIG FM. Show less

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  Scribido Campus Pvt. Ltd. - Pune Division

  Apr 2024 - now

  General Manager