Greg Miller

Experience

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  Ortronics

  Sept 1996 - Mar 2001

  Creative Director

  •Worked with Senior Vice President of Global Marketing to create, and produce the graphic standard for corporate communication and the brand identity of products for global markets.• Designed standardized rollout procedures for all new products and services.• Assisted the Product Management and Engineering Groups with the development of product aesthetics, marketing strategies and advertising campaigns for new products.• Managed Creative Group to expedite the scheduling and production of all print, display, and electronic media.• Selected and coordinated vendors; managed purchasing of all media.• Stylized products, coordinated and art directed all photo shoots.• Worked with Senior Vice President of Global Sales to create and produce standardized presentation materials, sales incentives and events.• Acted as liaison to distribution partners and their advertising agencies to promote the Ortronics brand at the point of purchase and within distributor programs. Show less

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  Community Media LLC

  Apr 2004 - Aug 2008

  Production Manager

  • Oversaw and executed the trafficking, scheduling and placement of all advertising for four weekly newspapers: The Villager, Gay City News, Downtown Express and Chelsea Now.• Designed and produced layout of editorial pages, advertising, promotional materials and media kits.• Acted as liaison to printer: prepared and transmitted configuration reports; transferred pdf’s mechanicals of pages; oversaw quality control for all publications.

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  Obit-Mag.com

  Sept 2008 - Sept 2013

  Director of Development | Marketing | Advertising & Public Relations

  Increased the amount of traffic through research, identification, development and execution of effective marketing, advertising, public relations and community building strategies.Increased the overall brand awareness of Obit-mag.com through research, identification, pursuit and formation of mutually-beneficial relationships with other broadcast media to cross promote Obit-mag.com.Oversaw the implementation of SEO practices, proliferation of back links to Obit-Mag, as proscribed by and for the major search engines. Increased the number and ranking of organic search results exponentially.Developed and managed the Social Media strategy and increased awareness of Obit-Mag.com and its content.Increased the amount of revenue generated through advertising sales, merchandise sales, and second-use licensing of site content.Developed and maintained the overall brand identity of Obit-mag.com. Worked with Managing Editors to insure that the content of the Obit web site conformed to the overall branding strategy.Collected, analyzed and leveraged demographic information about the visitors to the site. Developed, coordinated, promoted and oversaw local and online events.Produced and edited "Obit Speaks," a series of podcasts featuring interviews with Obit contributors.Developed, designed and executed the production and promotion of a daily e-newsletter.Formed and maintained strategic partnerships with other broadcast media providers.Developed, designed and produced an online media kit for use by prospective advertisers. Researched and determined pricing for on site advertising including contract discounts for repeat advertisers.Oversaw and actively pursued advertising sales opportunities. Researched, developed, pursued and managed sales organizations and affiliate networks.Developed, created, and executed online and print advertising campaignsResearched, negotiated and managed the purchase and placement of all advertising. Show less

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  The State University of New York College of Agriculture and Technology

  Aug 2014 - now

  Lecturer

  Full-time faculty in the Graphic Design Program .